~100
Repeat buyers every month
"It's pretty easy to maintain."
Kim Burks · Ramona and Ruth
Leverage
People love your art. Let's build the business around it.
Get paid more times
for the Art you
already made.
Leverage is the six-step method: build your products, licensing, and teaching income. Doors close Tuesday at midnight.
Enroll in Leverage. Doors Close Tuesday.
$1,497 in full, or plans from $99 a month · 14-day refund + 12-month guarantee
New bonus: From Artist to Educator, the fastest way to turn what you already know into income ($497 masterclass, included). Plus the Launch Day Spotlight to 200,000 subscribers, The First Yes, and 6 months of SnailMailHQ Studio.
Doors close Tuesday, Sept 29 at 11:59 PM Central.
People love your art. Let's build the business around it.
Get paid more times
for the Art you
already made.
Leverage is the six-step method: build your products, licensing, and teaching income. Doors close Tuesday at midnight.
$1,497 in full, or plans from $99 a month · 14-day refund + 12-month guarantee
New bonus: From Artist to Educator, the fastest way to turn what you already know into income ($497 masterclass, included). Plus the Launch Day Spotlight to 200,000 subscribers, The First Yes, and 6 months of SnailMailHQ Studio.
Doors close Tuesday, Sept 29 at 11:59 PM Central.
Licensed with · Featured in · Carried by
Primitives by Kathy
Barnes & Noble
HomeGoods
Williams Sonoma
Crate & Kids
West Elm
Moda Fabrics
Chronicle Books
Andrews McMeel
First, someone has to find you
If the right people can't find your work, they can't buy it.
You don't need a big audience. You need the right people to see what you make.
This is you if…
- You post, you share, and you hear crickets.
- Your art is good — and still too hard to find.
- Likes and “love this!” comments never turn into orders.
- You've done the courses and still haven't launched anything.
- The people who would happily buy from you have no way to find you.
First we get you seen. Then we help the right people buy. Then we help them buy again.
By November 6
A live shop. Your first customers. And a launch you didn't do alone.
If this feels familiar
People already love what you make.
01
Sales feel unpredictable.
A good month is great. You just don't know if you can repeat it.
02
Every launch starts from zero.
Make it. Post it. Sell it. Then do the whole thing again.
03
Customers buy — then disappear.
You need a simple way to stay connected and bring them back.
People already love the art. Now let's build what happens next.
You already have the talent.
What you need is the structure.
Your own shop. Your own list. A way to turn a first buyer into a repeat customer. That’s what leverage is: building once, then getting paid from it more than one way.
Your roadmap, already built
You don't have to figure out
what to do first.
We'll show you what comes next.
Six steps. One clear path. We build it with you from customer to launch.
5,000+
Leverage students taught since 2020
$2M
A year in product sales
17
Years running Gingiber,
the business I teach from
1,400+
Stores carrying Gingiber
These are results from my own business. They are not a guarantee, promise, or projection of your income.
How we build it
MEET → MAKE → MOVE → MONEY
01
Meet
Know who you're selling to.
02
Make
Make something they want.
03
Move
Put it in front of them. Launch it.
04
Money
Make the sale. Give them a reason to come back.
That's the path. We'll build it together.
What we build together
Build the Pieces
Your Art Business
Needs
Your People
Know who you're selling to — and how to reach them again.
Your Products
Make something your people actually want.
Your Shop
Give your work a place to sell.
Your Launch
Put it out into the world with us on November 6.
Start with the audience you have. We'll help you grow it — and build the business around it.
I'm In, Let's Build It
$13,817 in total value · Save 13% paid in full · 14-day refund + 12-month guarantee
Doors close Friday at midnight Central.
It started with a Sharpie and a manila envelope at my kitchen table.
Meet your teacher
I built the business I now teach.
I started Gingiber in 2009 while managing a Starbucks.
No team, no following, no idea where to sell. One product at a time, one customer at a time, until the customers started coming back.
Leverage teaches the same system I used to build it.
17 years
building a business around my art
1,400+ stores
carry my products
2,500+ members
in my monthly club
Stacie ♥
A small idea that started paying me back
Start SMALL.
Start Now.
One product
No paid ads
$1,200 / month
This summer, I launched Bloomfield Diaries to the audience I already had. One product. No paid ads. Today, it brings in about $1,200 a month.
This is my experience, not a guarantee of yours.
One table can be enough.
One planned ship day. One simple rhythm.
I fulfill Bloomfield Diaries from a little table in my office. I know what I'm shipping, when it's going out, and what to prep ahead of time.
Plan
Prep
Launch
Ship
Simple enough to do again next time.
Get started today for only $1,497, 6 payments of $287, or 12 payments of $147.
Doors close Friday at midnight Central.
What makes this different
By November 6, your launch is live and you're open for orders.
The final two weeks, we build your launch together.
- Your product or collection is ready to sell.
- Your place to buy is ready — whether that's a new shop or one you already have.
- Your launch email is ready to send to your list.
- On November 6, you open for orders.
We launch together on November 6.
I’m live with the coach team while your whole class opens.
If something goes wrong, we fix it with you.
What you leave with
This isn't practice. Your launch is live.
Your product is live.
People have something to buy.
Your launch is out.
You've told people about it.
Your checkout is open.
This is a real launch, not practice.
Already selling?
Make Launch Day your next real launch.
Launch a new product or collection with a clear plan, your existing customers, and the coach team behind you.
Starting from zero?
You do not need finished inventory.
Open with pre-orders and let your first customers order before the finished product exists.
Bonus · The Launch Day Spotlight
Be one of the first 100 shops to launch and get featured in both holiday gift guides.
The first 100 shops that open on November 6 will be featured in my Black Friday gift guide and Christmas gift guide, sent to my 200,000 newsletter subscribers. Any selling platform counts.
You finish Leverage with something launched and available to buy.
I'm In, Let's Build It
$1,497 paid in full, 6 payments of $287, or 12 payments of $147
Doors close Friday at midnight Central.
Proof it works
You don't have to find a new customer for every sale.
You don’t have to rebuild your audience every time you sell something.
Gingiber · 17 years of customers
17,128
Customers came back and bought again
They already knew us.
They had already bought from Gingiber. We already had the relationship.
These figures reflect results from my own business and are shared for illustration only. They are not a guarantee of your results.
And it can start much smaller
You don't need thousands of customers for repeat buyers to matter.
These artists are already doing it with much smaller communities.
35
Paying customers each month
"Steady revenue and real connection."
Sarah May · Block21Prints
20
Repeat buyers in a couple months
"The recurring revenue has been so nice."
Isabella Montano Ghazarians
Everything you get
Everything is here. Now you know what to work on first.
124
Lessons
96
Videos
44
Vault lessons
Leverage gives you a clear six-step path through the program, while the full classroom, tools, expert trainings, and resource library stay available whenever you need them.
01
Positioning → Buyer → Product → Build → Launch → Licensing
Delivered through Prep School, Modules 1–4, Build Week + Launch Week.
Prep School opens the day you enroll so you're ready before Module 1.
- Positioning + Buyer — Modules 1–2
- Product — Module 3
- Build + Launch — Build Week + Launch Week, done together
- Licensing — Module 4, the capstone
- 124 lessons in the full classroom — the path shows you which one to open first
02
- 6 live calls with Stacie
- Live build sessions in Build Week + Launch Week
- Coach replies within 24 hours — from working artists
- 6 Mindset Resets with Debby Lightman
- Private student community
- Launch Day with Stacie + the coach team
- Every call recorded — replays + transcripts
03
- Ideal Customer Generator
- Calculators to price your art, products + more
- Product Launch Planner
- 400+ companies that license art — fabric, publishing, agents + more
- 200 vetted manufacturers
- Tear sheet, style guide + brand book templates
- Flat-fee licensing contract prepared by IP attorney Jason Aquilino
04
- Lifetime access to Leverage 2026
- The Vault — 44 deep-dive lessons, filed by topic
- Expert trainings — art agents, licensing, Spoonflower, manufacturing + more
- Call replays + transcripts
- The complete licensing capstone — included for the final time
One build. Four ways to make and sell it: made by you, made by a print lab, sold as a pre-order, delivered as a digital file.
The licensing capstone
Everything you've built leads here.
01
Know your art
What you're known for.
02
Know your buyer
Where your work fits.
03
Know your value
Why it belongs on products.
Put it all to work
License your art.
Portfolio → Companies → Pitch → Follow-up → Deal
Licensing Capstone · Last year inside Leverage
Master Art Licensing
Your art, earning again. Without making anything twice.
Licensing is how companies pay to use art you've already made. Module 4 shows you how — and this is the last year it's included in Leverage.
What Module 4 covers
- Build a portfolio art directors want to see.
- Find the right companies for your style.
- Pitch with confidence.
- Read the contract before you sign.
What you keep, for life
Flat-fee licensing contract
Use my attorney-prepared contract.
400+ companies who license art
A list of companies actively licensing artwork.
The licensing half of the Vault
Templates, walkthroughs, and deep dives.
Enroll this year and it's yours for life. Next year, Leverage won't include licensing.
I'm In, Let's Build It →
$1,497 paid in full, 6 payments of $287, or 12 payments of $147.
Directly from Leverage students
Different artists. Different businesses. Real progress.
There isn't one version of a successful creative business. These students started in different places and built different things.
Real artists, in their own words: where they started, and what they built inside Leverage.
Katelynn Fluellen
First licensing deals. Tuition earned back selling her art.
She says Leverage helped her land her first licensing deals and earn back her tuition through art sales. The following year, she made twice that amount in six months.
Kris Ruff
Revenue up about 150% in a year.
She also described feeling more confident and more hopeful about where her business was going.
AshleyMarie Sey Lively
Doubled her income.
She developed a focused product line of art kits and coloring books and expanded her creative business into additional revenue streams.
Melissa Shaw
Turned her art into products.
She connected Etsy with print-on-demand, began selling products featuring her art, and says the shift gave her more clarity, control, and momentum.
Ashleigh Fish
A multi-five-figure quarter.
One of the financial milestones she reported after taking Leverage.
Emily Gettys Johnson
Now there is a plan behind all of it.
She left Leverage knowing how wholesale, licensing, and more products could fit into the next chapter of her business.
Their businesses do not all look the same. Yours shouldn't either.
Testimonials reflect individual student experiences. Results vary and are not guaranteed or indicative of typical results.
And yes, there's more.
Use what you need,
when you need it.
6 Mindset Resets
Launch Playbook
Expert Interview Library
Start Here + The First Yes
Artist Resource Library
The 44-lesson Vault
Guest trainings
SnailMailHQ Studio access
NEW: From Artist to Educator masterclass
Learn from the experts inside
Lisa Congdon
Building a distinctive, profitable creative brand
Recorded
Jason Aquilino, Esq.
Licensing contracts + protecting your work
Live this session
Mandy Corcoran
Building a licensing-ready portfolio
Recorded
Sallie Dale
Turning artwork into in-demand products
RecordedAlso joining live this session: Madison Phipps, teaching print clubs.
Plus: working with an art agent with Jehane Boden Spiers, art licensing with Kenzie Kae Elston, Selling on Spoonflower with Mindy Young, craft fairs + Gingiber manufacturing with Angie Classen and Vanessa Piche, systems with Rebecca Woolbright, Nurture Sequences 101, Pinterest 101, and more, filed in the Vault by topic, so you can find it when you need it.
This is a big program.
Your job isn't to do all of it.
The six-step path tells you what to work on now. The Vault, expert trainings, templates, calculators, licensing resources, and deeper lessons are there when your business needs them.
You get the library. We give you the path through it.
Meet your coach team
When you ask a question, one of these artists answers.
Ten working artists are in the classroom with you through the whole build, with coach replies within 24 hours.
Deanna Marie Amirante
Illinois, USA
Bevin Campbell
British Columbia, Canada
Molly Kent
Washington, USA
Melissa Lee
California, USA
Javiera Rebolledo
Wisconsin, USA
Myra Romano
Arizona, USA
Jessica Smith
California, USA
Sarah Stewart
Coventry, UK
Mina Tung
New York, USA
Kristen Winkler
Illinois, USA
Everything included. One price.
The full program. Live support. Every tool. Every bonus. One price.
What you get
Leverage 2026 curriculum
Prep School + Modules 1–4 + Build Week + Launch Week. 124 lessons, 96 videos.
$3,994 value
The Vault
44 deep-dive lessons, filed by topic. Yours for life.
$994 value
Complete art licensing capstone
40+ licensing lessons across Module 4 + the Vault: portfolio → pitch → contract. Included for the last time.
Final year
Artist Resource Library + toolkit
400+ licensing companies, 200 vetted manufacturers, attorney-prepared contract, pricing calculators, templates + the Ideal Customer Generator.
$938 value
6 live calls with Stacie
Every call recorded — replay + transcript within a day.
$2,990 value
Live build sessions
Build Week + Launch Week — working sessions where it gets done.
$2,487 value
6 Mindset Resets with Debby Lightman
Weekly space to stay steady while you build.
$1,197 value
Private community + 24-hour coach replies
Coaching from working artists, all the way to Launch Day.
$500 value
Module workbooks
One per module, built to apply each lesson to your business.
$100 value
Expert trainings + Wednesday guest interviews
Art agents, licensing, Spoonflower, manufacturing + more.
Included
Launch Day
Launch live with me and the coach team.
Included
Join the Class of 2026
Leverage 2026
All six steps, live support + Launch Day. We build it with you.
$1,497
paid in full
or
6 payments of $287 ($1,722 total)
Save $225 (13% off) when you pay in full.
12 payments of $147 ($1,764 total)
18 payments of $99 ($1,782 total)
Enroll in Leverage. Doors Close Tuesday.
Choose 12 payments of $147
Choose 18 payments of $99
Doors close Tuesday, Sept 29 at 11:59 PM Central.
Live calls Thursdays at 2 PM Central · every call recorded · plan on five to ten hours a week.
Taken Leverage before? Don't buy through this page.
Email
[email protected]
for your alumni rate.
Real students, real results
Revenue up about 150% in a year.
Kris Ruff, Leverage student
Doubled her income with a focused product line.
AshleyMarie Sey Lively, Leverage student
Earned her tuition back selling her art, then twice that in six months.
Katelynn Fluellen, Leverage student
Exclusive bonuses
Launch Day Spotlight
The first 100 shops to launch November 6 are featured in my Black Friday + Christmas gift guides, sent to 200,000 subscribers. Any platform.
Included
The First Yes
Make your first sale before class starts with three messages, a tracking sheet, and a no-product option.
Included
Six months of SnailMailHQ Studio
Storefront, checkout + shipping list, ready to go. Starts when your account is created.
$120 value
New bonus
From Artist to Educator
Turn what you know into a paid workshop, course, class, or membership. I'll show you how to choose what to teach, structure it, price it, deliver it, and sell it, without creating 100 lessons or building an entirely separate business. Another way your creativity can make money.
$497 value
Total value: $13,817
Your investment: $1,497
Two ways you're protected
Your investment is protected.
Try it first
14-day refund
Take the first two weeks of class, October 5 through 18. If it's not for you, email [email protected] and I'll refund you in full. No form. No reason needed.
Your investment, protected
12-month guarantee
Do the work. Launch on November 6. Keep your shop open. If a year later it hasn't made back your $1,497 in sales, I'll coach you inside Side Hustle Society, free, until it has. Read the full terms before you enroll.
Enroll in Leverage. Doors Close Tuesday.
Doors close Tuesday, Sept 29 at 11:59 PM Central.
This isn't for everyone
Who this is for
- If your only goal is a full-time online course business, that's a different program. Here, teaching is one more income stream next to your products and licensing, and there's a bonus masterclass for it.
- This is done with you, not for you. You get the tools, the videos, and live calls. You still need to show up.
- Already running a 7-figure brand with a team? You may be past this. This room is for makers building the foundation.
If none of those rule you out, this was built for you.
This is for makers who are ready to get organized, make consistent sales, and build a business that fits your life.
You want a clear plan
You want to sell what you make
You want to build with support
If the money isn't there this year, don't buy it.
Come back when the time is right.
I'd rather have your trust than your money today.
Enroll in Leverage. Doors Close Tuesday.
$1,497 in full, or 12 payments of $147 · 14-day refund + 12-month guarantee
The full syllabus
Every module and every date, start to finish.
Show the full syllabus
The day you enroll: Art Business Prep School
Legal and money setup, made simple.
- The First Yes: the three messages I send to get a first sale
- The First Yes tracking sheet
By the end: you're set up and already taking action toward sales before Module 1 begins.
Sept 28: Quick Start Week
You'll get organized and choose what you're building.
- Every account and file you need, gathered
- Show Your Face 7-day challenge
- Quick Product Guide
- My print-lab and manufacturer list
By the end: you've picked your first product and know how you're going to make it.
Oct 5: Module 1, Positioning
Figure out who you're selling to and what you want to be known for.
- ICA Creator: build your ideal customer in 20 minutes
- Brand Story
- Brand Guide
- The Big Yellow Giraffe Idea
- Decide Your Route
By the end: you can clearly say who your work is for and what you're selling them.
Oct 12: Module 2, Audience + Email
Start gathering the people who might actually buy.
- Set up your email list
- Write your welcome email
- Build your one-hour-a-week posting plan
- Run your idea through Concept Check
By the end: people can find you, and your first potential buyers are on a list you own.
Oct 19: Module 3, Your Product + Your Recurring Piece
Now we build the thing you're going to sell.
- The four product patterns
- Naming your product
- Writing a description that converts
- Pricing, plus the pricing calculator
- Product photography with your phone
By the end: your product is priced, photographed, and ready to reveal on October 23.
Oct 26: Build Week
Turn your product into something people can actually buy.
- Build on SnailMailHQ, Shopify, or your own site
- Pre-orders and ship dates
- Your launch page
- The launch playbook
- Test your checkout
By the end: your sales page is live and checkout is tested by October 30.
Nov 2: Launch Week
- Reveal your product
- Send the launch email
- Give early access to the people who already said yes
Nov 6: Launch Day
Your checkout opens. The first 100 shops to launch will be featured in two holiday gift guides.
Nov 9: Module 4, Art Licensing
About 40 licensing lessons, including:
- Finding companies that fit your work
- Building your portfolio
- Pitching
- Contracts with my lawyer
- Pricing, plus the licensing calculator
- Agents
- Lookbooks and pitch materials
By the end: you understand how your art can create income beyond one shop, one product, or one platform.
This is the last year my complete art licensing training is included inside Leverage.
Live with Stacie Thursdays 2 PM Central · Mindset Reset with Debby Lightman Fridays · Coaches in the classroom within 24 hours · The Vault: 40+ lessons.
Before You Ask
Is this for a beginner? +
Yes. The first two steps give a beginner the setup most people skip: your business basics, your accounts, ten pieces of art in one folder, your first five messages sent. If you've never sold a thing, you start there. You're not behind.
What about digital products? +
Yes. You'll build your product page on Etsy, Shopify, or your own site instead of SnailMailHQ. Same dates. Same build. Same November 6 launch.
I already have a shop. +
Good. You're building your November 6 release on the shop you already have. Skip the setup lessons you don't need and jump into the pieces that move your business forward.
Will this work for what I make? +
If someone can buy something from you, it's the same build: prints, originals, cards, patterns, jewelry, wooden things, digital things, food, candles.
The core Leverage curriculum is built around selling art and creative products, not building an online course business. Teaching isn't a module this year. It's a bonus masterclass: From Artist to Educator. One honest exception: if you sell a service with nothing to ship or download, this isn't the year for you.
Do I have to start a monthly club? +
No. On November 6 you launch one thing your best customers can come back for: a limited edition, a collectible, a seasonal drop, a pre-order, or a club. A club is what I run and what I'd recommend if you're unsure. The build is the same either way.
Already have a shop? Keep it. You'll add the list and the repeat offer underneath it and launch from there.
I don't have a big audience. +
You don't need tens of thousands of followers before you're allowed to build a business. You need the right people, and building that list is part of the class.
I'm terrible at marketing. +
Marketing gets a whole lot easier when you're clear about what you're selling and why somebody wants it. That clarity is what we build first.
I don't have time to create a product in six weeks. +
You don't have to start from scratch. If you already have something you make or sell, you can use it. If you're starting something new, we'll help you choose a product with a realistic timeline for November 6, including products that can be produced quickly or launched as a preorder.
You can begin with what you know now. Then, as you learn more about your customer inside Leverage, you'll use that information to make your next product even stronger.
I can't ship things / I'm outside the US. +
Mail is one option, not the only one. Digital, printable, print-on-demand and made-to-order all work on the platform, and the coach team has students launching from the UK, Poland, Denmark and beyond.
Do I have to use SnailMailHQ? +
Only if you need a storefront. It's where we build together, so you're not learning Shopify while learning the business. Six months of the Studio plan are included, starting when your account is created. After six months it's $19.97 a month, or free on Starter. Or move your shop anywhere; the course covers Shopify and Patreon too.
It runs on Stripe, so it works in the US, UK, EU, Canada, and Australia. Every bonus, including the Launch Day Spotlight, counts on any platform.
What are the dates, and how many hours a week? +
The class runs six weeks, and modules land weekly on Mondays. Module 1 is Oct 5; Launch Day is Friday, Nov 6.
Live calls are Thursdays at 2 PM Central with Stacie, Fridays at 4 PM Central for Mindset Reset with Debby Lightman, and Wednesdays at 1 PM Central for guest interviews in Modules 3 and 4. Kick-off is Thursday Oct 1 at 2 PM Central; Graduation is Thursday Nov 12 at 1 PM Central.
And every call is recorded , with the replay and transcript within a day (tech permitting), so your schedule or time zone can't cost you the answer.
Plan on five to ten hours a week.
What if my product isn't ready by November 6? +
You still launch. Launch Day means your page is live with a price, a working checkout, and a first ship date. That's the pre-order model: people buy first, you make and ship after. Plenty of shops open for orders before the first box goes out.
What you can't do is wait until it's perfect. We'd rather you launch a real page in November than a perfect one never.
Where can I see the full curriculum? +
Right here: the full syllabus is above, every module and every date.
I've taken Leverage before. +
Don't buy through this page. Email [email protected] for your alumni rate.
I applied for a scholarship. Should I wait? +
No need to wait. Scholarship winners have already been announced. If you were awarded one after enrolling, we refunded you in full.
Can I buy after Sept 25? +
No. The cart closes Friday, Sept 25 at 11:59 PM Central, or when seats are gone, whichever comes first. The price never drops, so there is nothing to wait for.
What if I fall behind? +
Every call has a replay and transcript within a day (barring the rare technical hiccup), the coach team answers within 24 hours, and you keep lifetime access to your version of the course.
Questions answered? Your seat is waiting.
Enroll in Leverage. Doors Close Tuesday.$1,497 in full, or 12 payments of $147 · 14-day refund + 12-month guarantee
One last thing
By November 6, it's built.
A year will pass either way. You can keep thinking about the business you want to build. Or you can build it.
This is the year your art gets somewhere to go.
In six weeks, you'll know who you're selling to, have something to sell, a shop to sell it from, and a real launch on the calendar.
You do not need to have all of this figured out before you start.
Pick one product. Show up. We'll build it together.
Customer → product → shop → launch.
Come build the business under what you make.
Enrollment is open
Join Leverage 2026
Enroll by Friday, September 25 at 11:59 PM CT. Seats are capped. Prep School opens as soon as you join. All live calls are recorded.
- 6 live steps with me + Launch Day
- Build your customer, product, shop + launch
- Complete art licensing capstone included in the 2026 class
- Lifetime access to your version of Leverage
- 14-day refund + 12-month guarantee
$1,497 paid in full, 6 payments of $287, or 12 payments of $147
I'm In, Let's Build ItDoors close Friday at midnight Central.
Taken Leverage before? Email [email protected] for your alumni rate.
Looking for the 12-month payment plan? Click here →See you inside. Stacie