~100
Repeat buyers every month
"It's pretty easy to maintain."
Kim Burks · Ramona and Ruth
Leverage
People love your art. Let's build the business around it.
Get paid more times
for the Art you
already made.
Leverage is the six-step method: build your products and teaching income. Enrollment for 2026 is closed.
Join the Waitlist. Get Early Access.
The waitlist is the only way in before the public.
Get on the list below. No spam, just the reopen date first.
People love your art. Let's build the business around it.
Get paid more times
for the Art you
already made.
Leverage is the six-step method: build your products and teaching income. Enrollment for 2026 is closed.
The waitlist is the only way in before the public.
Get on the list below. No spam, just the reopen date first.
Featured in · Carried by
Primitives by Kathy
Barnes & Noble
HomeGoods
Williams Sonoma
Crate & Kids
West Elm
Moda Fabrics
Chronicle Books
Andrews McMeel
Be first to know when Leverage reopens.
Drop your name and email below. You'll get the reopen date before it's public, plus early access when doors open again.
No spam. Unsubscribe anytime.
First, someone has to find you
If the right people can't find your work, they can't buy it.
You don't need a big audience. You need the right people to see what you make.
This is you if…
- You post, you share, and you hear crickets.
- Your art is good — and still too hard to find.
- Likes and “love this!” comments never turn into orders.
- You've done the courses and still haven't launched anything.
- The people who would happily buy from you have no way to find you.
First we get you seen. Then we help the right people buy. Then we help them buy again.
By Week 6
A live shop. Your first customers. And a launch you didn't do alone.
If this feels familiar
People already love what you make.
01
Sales feel unpredictable.
A good month is great. You just don't know if you can repeat it.
02
Every launch starts from zero.
Make it. Post it. Sell it. Then do the whole thing again.
03
Customers buy — then disappear.
You need a simple way to stay connected and bring them back.
People already love the art. Now let's build what happens next.
You already have the talent.
What you need is the structure.
Your own shop. Your own list. A way to turn a first buyer into a repeat customer. That’s what leverage is: building once, then getting paid from it more than one way.
Your roadmap, already built
You don't have to figure out
what to do first.
We'll show you what comes next.
Six steps. One clear path. We build it with you from customer to launch.
5,000+
Leverage students taught since 2020
$2M
A year in product sales
17
Years running Gingiber,
the business I teach from
1,400+
Stores carrying Gingiber
These are results from my own business. They are not a guarantee, promise, or projection of your income.
How we build it
MEET → MAKE → MOVE → MONEY
01
Meet
Know who you're selling to.
02
Make
Make something they want.
03
Move
Put it in front of them. Launch it.
04
Money
Make the sale. Give them a reason to come back.
That's the path. We'll build it together.
What we build together
Build the Pieces
Your Art Business
Needs
Your People
Know who you're selling to — and how to reach them again.
Your Products
Make something your people actually want.
Your Shop
Give your work a place to sell.
Your Launch
Put it out into the world with us by Week 6.
Start with the audience you have. We'll help you grow it — and build the business around it.
I Want In Next Time
$13,817 in total value · 14-day refund + 12-month guarantee
Get notified when the doors to Leverage open again.
It started with a Sharpie and a manila envelope at my kitchen table.
Meet your teacher
I built the business I now teach.
I started Gingiber in 2009 while managing a Starbucks.
No team, no following, no idea where to sell. One product at a time, one customer at a time, until the customers started coming back.
Leverage teaches the same system I used to build it.
17 years
building a business around my art
1,400+ stores
carry my products
2,500+ members
in my monthly club
Stacie ♥
A small idea that started paying me back
Start SMALL.
Start Now.
One product
No paid ads
$1,200 / month
This summer, I launched Bloomfield Diaries to the audience I already had. One product. No paid ads. Today, it brings in about $1,200 a month.
This is my experience, not a guarantee of yours.
One table can be enough.
One planned ship day. One simple rhythm.
I fulfill Bloomfield Diaries from a little table in my office. I know what I'm shipping, when it's going out, and what to prep ahead of time.
Plan
Prep
Launch
Ship
Simple enough to do again next time.
Be the first to know when enrollment opens again.
What makes this different
By Week 6, your launch is live and you're open for orders.
The final two weeks, we build your launch together.
- Your product or collection is ready to sell.
- Your place to buy is ready — whether that's a new shop or one you already have.
- Your launch email is ready to send to your list.
- By Week 6, you open for orders.
We launch together by Week 6.
I’m live with the coach team while your whole class opens.
If something goes wrong, we fix it with you.
What you leave with
This isn't practice. Your launch is live.
Your product is live.
People have something to buy.
Your launch is out.
You've told people about it.
Your checkout is open.
This is a real launch, not practice.
Already selling?
Make Launch Day your next real launch.
Launch a new product or collection with a clear plan, your existing customers, and the coach team behind you.
Starting from zero?
You do not need finished inventory.
Open with pre-orders and let your first customers order before the finished product exists.
Bonus · The Launch Day Spotlight
Be one of the first 100 shops to launch and get featured in both holiday gift guides.
The first 100 shops that open by Week 6 will be featured in my Black Friday gift guide and Christmas gift guide, sent to my 200,000 newsletter subscribers. Any selling platform counts.
You finish Leverage with something launched and available to buy.
Be First to Know
Join the waitlist and we’ll let you know as soon as Leverage opens again.
Proof it works
You don't have to find a new customer for every sale.
You don’t have to rebuild your audience every time you sell something.
Gingiber · 17 years of customers
17,128
Customers came back and bought again
They already knew us.
They had already bought from Gingiber. We already had the relationship.
These figures reflect results from my own business and are shared for illustration only. They are not a guarantee of your results.
And it can start much smaller
You don't need thousands of customers for repeat buyers to matter.
These artists are already doing it with much smaller communities.
35
Paying customers each month
"Steady revenue and real connection."
Sarah May · Block21Prints
20
Repeat buyers in a couple months
"The recurring revenue has been so nice."
Isabella Montano Ghazarians
Everything you get
Everything is here. Now you know what to work on first.
124
Lessons
96
Videos
44
Vault lessons
Leverage gives you a clear six-step path through the program, while the full classroom, tools, expert trainings, and resource library stay available whenever you need them.
01
Quick Start → Positioning → Buyer → Product → Build → Launch
Delivered through Prep School, Modules 1–3, Build Week + Launch Week.
Prep School opens the day you enroll so you're ready before Module 1.
- Positioning + Buyer — Modules 1–2
- Product — Module 3
- Build + Launch — Build Week + Launch Week, done together
- 124 lessons in the full classroom — the path shows you which one to open first
02
- 6 live calls with Stacie
- Live build sessions in Build Week + Launch Week
- Coach replies within 24 hours — from working artists
- 6 Mindset Resets with Debby Lightman
- Private student community
- Launch Day with Stacie + the coach team
- Every call recorded — replays + transcripts
03
- Ideal Customer Generator
- Calculators to price your art, products + more
- Product Launch Planner
- 200 vetted manufacturers
- Tear sheet, style guide + brand book templates
04
- Lifetime access to Leverage 2026
- The Vault — 44 deep-dive lessons, filed by topic
- Expert trainings — Spoonflower, manufacturing + more
- Call replays + transcripts
One build. Four ways to make and sell it: made by you, made by a print lab, sold as a pre-order, delivered as a digital file.
Directly from Leverage students
Different artists. Different businesses. Real progress.
There isn't one version of a successful creative business. These students started in different places and built different things.
Real artists, in their own words: where they started, and what they built inside Leverage.
Katelynn Fluellen
Tuition earned back selling her art.
She says Leverage helped her earn back her tuition through art sales. The following year, she made twice that amount in six months.
Kris Ruff
Revenue up about 150% in a year.
She also described feeling more confident and more hopeful about where her business was going.
AshleyMarie Sey Lively
Doubled her income.
She developed a focused product line of art kits and coloring books and expanded her creative business into additional revenue streams.
Melissa Shaw
Turned her art into products.
She connected Etsy with print-on-demand, began selling products featuring her art, and says the shift gave her more clarity, control, and momentum.
Ashleigh Fish
A multi-five-figure quarter.
One of the financial milestones she reported after taking Leverage.
Emily Gettys Johnson
Now there is a plan behind all of it.
She left Leverage knowing how wholesale and more products could fit into the next chapter of her business.
Their businesses do not all look the same. Yours shouldn't either.
Testimonials reflect individual student experiences. Results vary and are not guaranteed or indicative of typical results.
And yes, there's more.
Use what you need,
when you need it.
6 Mindset Resets
Launch Playbook
Expert Interview Library
Start Here + The First Yes
Artist Resource Library
The 44-lesson Vault
Guest trainings
SnailMailHQ Studio access
NEW: From Artist to Educator masterclass
Learn from the experts inside
Lisa Congdon
Building a distinctive, profitable creative brand
Recorded
Jason Aquilino, Esq.
Contracts + protecting your work
Live this session
Mandy Corcoran
Building a pitch-ready portfolio
Recorded
Sallie Dale
Turning artwork into in-demand products
RecordedAlso joining live this session: Madison Phipps, teaching print clubs.
Plus: Selling on Spoonflower with Mindy Young, craft fairs + Gingiber manufacturing with Angie Classen and Vanessa Piche, systems with Rebecca Woolbright, Nurture Sequences 101, Pinterest 101, and more, filed in the Vault by topic, so you can find it when you need it.
This is a big program.
Your job isn't to do all of it.
The six-step path tells you what to work on now. The Vault, expert trainings, templates, calculators, and deeper lessons are there when your business needs them.
You get the library. We give you the path through it.
Meet your coach team
When you ask a question, one of these artists answers.
Ten working artists are in the classroom with you through the whole build, with coach replies within 24 hours.
Deanna Marie Amirante
Illinois, USA
Bevin Campbell
British Columbia, Canada
Molly Kent
Washington, USA
Melissa Lee
California, USA
Javiera Rebolledo
Wisconsin, USA
Myra Romano
Arizona, USA
Jessica Smith
California, USA
Sarah Stewart
Coventry, UK
Mina Tung
New York, USA
Kristen Winkler
Illinois, USA
This isn't for everyone
Who this is for
- If your only goal is a full-time online course business, that's a different program. Here, teaching is one more income stream next to your products, and there's a bonus masterclass for it.
- This is done with you, not for you. You get the tools, the videos, and live calls. You still need to show up.
- Already running a 7-figure brand with a team? You may be past this. This room is for makers building the foundation.
If none of those rule you out, this was built for you.
This is for makers who are ready to get organized, make consistent sales, and build a business that fits your life.
You want a clear plan
You want to sell what you make
You want to build with support
If the money isn't there this year, don't buy it.
Come back when the time is right.
I'd rather have your trust than your money today.
Keep Me in the Loop
Get notified when the doors to Leverage open again.
The full syllabus
Every module and every date, start to finish.
Show the full syllabus
The day you enroll: Art Business Prep School
Legal and money setup, made simple.
- The First Yes: the three messages I send to get a first sale
- The First Yes tracking sheet
By the end: you're set up and already taking action toward sales before Module 1 begins.
Sept 28: Quick Start Week
You'll get organized and choose what you're building.
- Every account and file you need, gathered
- Show Your Face 7-day challenge
- Quick Product Guide
- My print-lab and manufacturer list
By the end: you've picked your first product and know how you're going to make it.
Oct 5: Module 1, Positioning
Figure out who you're selling to and what you want to be known for.
- ICA Creator: build your ideal customer in 20 minutes
- Brand Story
- Brand Guide
- The Big Yellow Giraffe Idea
- Decide Your Route
By the end: you can clearly say who your work is for and what you're selling them.
Oct 12: Module 2, Audience + Email
Start gathering the people who might actually buy.
- Set up your email list
- Write your welcome email
- Build your one-hour-a-week posting plan
- Run your idea through Concept Check
By the end: people can find you, and your first potential buyers are on a list you own.
Oct 19: Module 3, Your Product + Your Recurring Piece
Now we build the thing you're going to sell.
- The four product patterns
- Naming your product
- Writing a description that converts
- Pricing, plus the pricing calculator
- Product photography with your phone
By the end: your product is priced, photographed, and ready to reveal on October 23.
Oct 26: Build Week
Turn your product into something people can actually buy.
- Build on SnailMailHQ, Shopify, or your own site
- Pre-orders and ship dates
- Your launch page
- The launch playbook
- Test your checkout
By the end: your sales page is live and checkout is tested by October 30.
Nov 2: Launch Week
- Reveal your product
- Send the launch email
- Give early access to the people who already said yes
Nov 6: Launch Day
Your checkout opens. The first 100 shops to launch will be featured in two holiday gift guides.
Live with Stacie Thursdays 2 PM Central · Mindset Reset with Debby Lightman Fridays · Coaches in the classroom within 24 hours · The Vault: 40+ lessons.