~100
Repeat buyers every month
"It's pretty easy to maintain."
Kim Burks · Ramona and Ruth
Leverage
People love your art. Let's build the business around it.
Let's build your
Art Business
together.
Get seen. Make the sale. Build something you can grow.
My team and I will walk you through it, step by step.
By November 6: your shop is live and your first launch is done.
I'm In, Let's Build It14-day refund + 12-month guarantee
Doors close Friday at midnight Central.
People love your art. Let's build the business around it.
Let's build your
Art Business
together.
Get seen. Make the sale. Build something you can grow.
My team and I will walk you through it, step by step.
By November 6: your shop is live and your first launch is done.
14-day refund + 12-month guarantee
Doors close Friday at midnight Central.
Licensed with · Featured in · Carried by
Primitives by Kathy
Barnes & Noble
HomeGoods
Williams Sonoma
Crate & Kids
West Elm
Moda Fabrics
Chronicle Books
Andrews McMeel
If this feels familiar
People already love what you make.
01
Sales feel unpredictable.
A good month is great. You just don't know if you can repeat it.
02
Every launch starts from zero.
Make it. Post it. Sell it. Then do the whole thing again.
03
Customers buy — then disappear.
You need a simple way to stay connected and bring them back.
People already love the art. Now let's build what happens next.
You already have the talent.
What you need is the structure.
Your own shop. Your own list. A way to turn a first buyer into a repeat customer. That’s what leverage is: building once, then getting paid from it more than one way.
Your roadmap, already built
You don't have to figure out
what to do first.
We'll show you what comes next.
Six steps. One clear path. We build it with you from customer to launch.
5,000+
Leverage students taught since 2020
$2M
A year in product sales
17
Years running Gingiber,
the business I teach from
1,400+
Stores carrying Gingiber
These are results from my own business. They are not a guarantee, promise, or projection of your income.
How we build it
MEET → MAKE → MOVE → MONEY
01
Meet
Know who you're selling to.
02
Make
Make something they want.
03
Move
Put it in front of them. Launch it.
04
Money
Make the sale. Give them a reason to come back.
That's the path. We'll build it together.
Step One: Meet the Right People
Get your work in front of people who might actually buy it.
You don't need a huge following. You need the right people to see what you make.
More people need to see it.
Your art can be good and still be too hard to find.
Likes aren't the goal.
We help you turn attention into actual customers.
You don't need a big audience.
Start with the people you have. Grow from there.
Reach beyond your circle.
Build a way for new people to find your work.
By November 6
A live shop. A real launch. And more of the right people seeing your work.
What we build together
Build the Pieces
Your Art Business
Needs
Your People
Know who you're selling to — and how to reach them again.
Your Products
Make something your people actually want.
Your Shop
Give your work a place to sell.
Your Launch
Put it out into the world with us on November 6.
Start with the audience you have. We'll help you grow it — and build the business around it.
I'm In, Let's Build It
$3,650 in total value · Save 13% paid in full · 14-day refund + 12-month guarantee
Doors close Friday at midnight Central.
It started with a Sharpie and a manila envelope at my kitchen table.
Meet your teacher
I built the business I now teach.
I started Gingiber in 2009 while managing a Starbucks.
No team, no following, no idea where to sell. One product at a time, one customer at a time, until the customers started coming back.
Leverage teaches the same system I used to build it.
17 years
building a business around my art
1,400+ stores
carry my products
2,500+ members
in my monthly club
Stacie ♥
A small idea that started paying me back
Start SMALL.
Start Now.
One product
No paid ads
$1,200 / month
This summer, I launched Bloomfield Diaries to the audience I already had. One product. No paid ads. Today, it brings in about $1,200 a month.
This is my experience, not a guarantee of yours.
One table can be enough.
One planned ship day. One simple rhythm.
I fulfill Bloomfield Diaries from a little table in my office. I know what I'm shipping, when it's going out, and what to prep ahead of time.
Plan
Prep
Launch
Ship
Simple enough to do again next time.
Get started today for only $1,497, 6 payments of $287, or 12 payments of $147.
Doors close Friday at midnight Central.
What makes this different
By November 6, your launch is live and you're taking orders.
The final two weeks, we build your launch together.
- Your product or collection is ready to sell.
- Your place to buy is ready — whether that's a new shop or one you already have.
- Your launch email is ready to send to your list.
- On November 6, you open for orders.
We launch together on November 6.
I’m live with the coach team while your whole class opens.
If something goes wrong, we fix it with you.
What you leave with
This isn't practice. Your launch is live.
Your product is live.
People have something to buy.
Your launch is out.
You've told people about it.
You're taking orders.
This is a real launch, not practice.
Already selling?
Make Launch Day your next real launch.
Launch a new product or collection with a clear plan, your existing customers, and the coach team behind you.
Starting from zero?
You do not need finished inventory.
Open with pre-orders and let your first customers order before the finished product exists.
Bonus · The Launch Day Spotlight
Be one of the first 100 shops to launch and get featured in both holiday gift guides.
The first 100 shops that open on November 6 will be featured in my Black Friday gift guide and Christmas gift guide, sent to my 200,000 newsletter subscribers. Any selling platform counts.
You finish Leverage with something launched and taking orders.
I'm In, Let's Build It
$1,497 paid in full, 6 payments of $287, or 12 payments of $147
Doors close Friday at midnight Central.
Proof it works
You don't have to find a new customer for every sale.
You don’t have to rebuild your audience every time you sell something.
Gingiber · 17 years of customers
17,128
Customers came back and bought again
They already knew us.
They had already bought from Gingiber. We already had the relationship.
These figures reflect results from my own business and are shared for illustration only. They are not a guarantee of your results.
And it can start much smaller
You don't need thousands of customers for repeat buyers to matter.
These artists are already doing it with much smaller communities.
35
Paying customers each month
"Steady revenue and real connection."
Sarah May · Block21Prints
20
Repeat buyers in a couple months
"The recurring revenue has been so nice."
Isabella Montano Ghazarians
Everything you get
Everything you need to build it. Nothing you don't.
Six weeks. A clear path. Real support while you build.
01
Prep School opens the day you enroll so you're ready before Module 1.
Positioning → Buyer → Product → Build → Launch → Licensing
02
- 6 live calls with Stacie
- Live build sessions
- 24-hour coach replies
- Private community
03
- Ideal Customer Profile Builder
- Product Pricing Calculator
- Product Launch Planner
- Artist Resource Library
04
- Lifetime course access
- The Vault
- Call replays + transcripts
- Ongoing reference library
The licensing capstone
Everything you've built leads here.
01
Know your art
What you're known for.
02
Know your buyer
Where your work fits.
03
Know your value
Why it belongs on products.
Put it all to work
License your art.
Portfolio → Companies → Pitch → Follow-up → Deal
Licensing Capstone · Last year inside Leverage
Master Art Licensing
Your art, earning again. Without making anything twice.
Licensing is how companies pay to use art you've already made. Module 4 shows you how — and this is the last year it's included in Leverage.
What Module 4 covers
- Build a portfolio art directors want to see.
- Find the right companies for your style.
- Pitch with confidence.
- Read the contract before you sign.
What you keep, for life
Flat-fee licensing contract
Use my attorney-prepared contract.
400+ companies who license art
A list of companies actively licensing artwork.
The licensing half of the Vault
Templates, walkthroughs, and deep dives.
Enroll this year and it's yours for life. Next year, Leverage won't include licensing.
I'm In, Let's Build It →
$1,497 paid in full, 6 payments of $287, or 12 payments of $147.
Directly from Leverage students
Different artists. Different businesses. Real progress.
There isn't one version of a successful creative business. These students started in different places and built different things.
Real artists, in their own words: where they started, and what they built inside Leverage.
Katelynn Fluellen
First licensing deals. Tuition earned back selling her art.
She says Leverage helped her land her first licensing deals and earn back her tuition through art sales. The following year, she made twice that amount in six months.
Kris Ruff
Revenue up about 150% in a year.
She also described feeling more confident and more hopeful about where her business was going.
AshleyMarie Sey Lively
Doubled her income.
She developed a focused product line of art kits and coloring books and expanded her creative business into additional revenue streams.
Melissa Shaw
Turned her art into products.
She connected Etsy with print-on-demand, began selling products featuring her art, and says the shift gave her more clarity, control, and momentum.
Ashleigh Fish
A multi-five-figure quarter.
One of the financial milestones she reported after taking Leverage.
Emily Gettys Johnson
Now there is a plan behind all of it.
She left Leverage knowing how wholesale, licensing, and more products could fit into the next chapter of her business.
Their businesses do not all look the same. Yours shouldn't either.
Testimonials reflect individual student experiences. Results vary and are not guaranteed or indicative of typical results.
And yes, there's more.
Use what you need,
when you need it.
6 Mindset Resets
Launch Playbook
Expert Interview Library
Start Here + The First Yes
Artist Resource Library
The six-step path tells you what to work on first. Everything else waits until you need it.
Everything included. One price.
Six weeks. Live support. The tools. Every bonus. One price.
What you get
Six-week curriculum + The Vault
Modules, templates + lifetime access.
Implementation toolkit
Resources that help you actually build it.
Live support
6 calls + live build sessions + 24-hour coach replies.
Private community
Support, Mindset Resets + expert interviews.
Launch Day
Launch live with me and the coach team.
The licensing capstone
Complete licensing training — included for the last time.
Exclusive bonuses
Launch Day Spotlight
The first 100 shops to launch November 6 are featured in my Black Friday + Christmas gift guides, sent to 200,000 subscribers. Any platform.
Included
The First Yes
Make your first sale before class starts with three messages, a tracking sheet, and a no-product option.
Included
Six months of SnailMailHQ Studio
Storefront, checkout + shipping list, ready to go. Starts when your account is created.
Included
Total value: $3,650
Join the Class of 2026
Leverage 2026
Six weeks, all 6 steps, live support + Launch Day. We build it with you.
$1,497
paid in full
or
6 payments of $287 ($1,722 total)
Save $225 (13% off) when you pay in full.
12 payments of $147 ($1,764 total)
I'm In, Let's Build It
Doors close Friday at midnight Central.
Taken Leverage before? Don't buy through this page.
Email
[email protected]
for your alumni rate.
Two ways you're protected
Your investment is protected.
Try it first
14-day refund
Take the first two weeks of class, October 5 through 18. If it's not for you, email [email protected] and I'll refund you in full. No form. No reason needed.
Your investment, protected
12-month guarantee
Do the work. Launch on November 6. Keep your shop open. If a year later it hasn't made back your $1,497 in sales, I'll coach you inside Side Hustle Society, free, until it has. Read the full terms before you enroll.
I'm In, Let's Build It
Doors close Friday at midnight Central.
This isn't for everyone
Who this is for
- If your dream is teaching online courses, that is a great path. It is just not what we teach here.
- This is done with you, not for you. You get the tools, the videos, and live calls. You still need to show up.
- Already running a 7-figure brand with a team? You may be past this. This room is for makers building the foundation.
If none of those rule you out, this was built for you.
This is for makers who are ready to get organized, make consistent sales, and build a business that fits your life.
You want a clear plan
You want to sell what you make
You want to build with support
If the money isn't there this year, don't buy it.
Come back when the time is right.
I'd rather have your trust than your money today.
Before You Ask
Will this work for what I make? +
If someone can buy something from you, it's the same build: prints, originals, cards, patterns, jewelry, wooden things, digital things, food, candles.
Two honest exceptions: online courses and teaching aren't covered this year, and if you sell a service with nothing to ship or download, this isn't the year for you.
Do I have to start a monthly club? +
No. On November 6 you launch one thing your best customers can come back for: a limited edition, a collectible, a seasonal drop, a pre-order, or a club. A club is what I run and what I'd recommend if you're unsure. The build is the same either way.
Already have a shop? Keep it. You'll add the list and the repeat offer underneath it and launch from there.
I don't have a big audience. +
You don't need tens of thousands of followers before you're allowed to build a business. You need the right people, and building that list is part of the class.
I'm terrible at marketing. +
Marketing gets a whole lot easier when you're clear about what you're selling and why somebody wants it. That clarity is what we build first.
I don't have time to create a product in six weeks. +
Good, because we won't ask you to. Leverage doesn't have you make something new; it has you pick one thing you already make and give your best customers a reason to buy it again.
Your first shipment needs one item. You already have it. The next one has thirty days.
I can't ship things / I'm outside the US. +
Mail is one option, not the only one. Digital, printable, print-on-demand and made-to-order all work on the platform, and the coach team has students launching from the UK, Poland, Denmark and beyond.
Do I have to use SnailMailHQ? +
Only if you need a storefront. It's where we build together, so you're not learning Shopify while learning the business. Six months of the Studio plan are included, starting when your account is created. After six months it's $19.97 a month, or free on Starter. Or move your shop anywhere; the course covers Shopify and Patreon too.
It runs on Stripe, so it works in the US, UK, EU, Canada, and Australia. Every bonus, including the Launch Day Spotlight, counts on any platform.
What are the dates, and how many hours a week? +
The class runs six weeks, and modules land weekly on Mondays. Module 1 is Oct 5; Launch Day is Friday, Nov 6.
Live calls are Thursdays at 2 PM Central with Stacie, Fridays at 4 PM Central for Mindset Reset with Debby Lightman, and Wednesdays at 1 PM Central for guest interviews in Modules 3 and 4. Kick-off is Thursday Oct 1 at 2 PM Central; Graduation is Thursday Nov 12 at 1 PM Central.
And every call is recorded , with the replay and transcript within a day (tech permitting), so your schedule or time zone can't cost you the answer.
Plan on five to ten hours a week.
What if my product isn't ready by November 6? +
You still launch. Launch Day means your page is live with a price, a working checkout, and a first ship date. That's the pre-order model: people buy first, you make and ship after. Plenty of shops open for orders before the first box goes out.
What you can't do is wait until it's perfect. We'd rather you launch a real page in November than a perfect one never.
Where can I see the full curriculum? +
The Full Path above is the curriculum: six steps: Prep School, then Modules 1–4, with Build Week and Launch Week inside Module 3, before Launch Day, Friday Nov 6.
I've taken Leverage before. +
Don't buy through this page. Email [email protected] for your alumni rate.
I applied for a scholarship. Should I wait? +
No need to wait. Scholarship winners have already been announced. If you were awarded one after enrolling, we refunded you in full.
Can I buy after Sept 25? +
No. The cart closes Friday, Sept 25 at 11:59 PM Central, or when seats are gone, whichever comes first. The price never drops, so there is nothing to wait for.
What if I fall behind? +
Every call has a replay and transcript within a day (barring the rare technical hiccup), the coach team answers within 24 hours, and you keep lifetime access to your version of the course.
One last thing
By November 6, it's built.
A year will pass either way. You can keep thinking about the business you want to build. Or you can build it.
This is the year your art gets somewhere to go.
In six weeks, you'll know who you're selling to, have something to sell, a shop to sell it from, and a real launch on the calendar.
You do not need to have all of this figured out before you start.
Pick one product. Show up. We'll build it together.
Customer → product → shop → launch.
Come build the business under what you make.
Enrollment is open
Join Leverage 2026
Enroll by Friday, September 25 at 11:59 PM CT. Seats are capped. Prep School opens as soon as you join. All live calls are recorded.
- 6 live steps with me + Launch Day
- Build your customer, product, shop + launch
- Complete art licensing capstone included in the 2026 class
- Lifetime access to your version of Leverage
- 14-day refund + 12-month guarantee
$1,497 paid in full, 6 payments of $287, or 12 payments of $147
I'm In, Let's Build ItDoors close Friday at midnight Central.
Taken Leverage before? Email [email protected] for your alumni rate.
Looking for the 12-month payment plan? Click here →See you inside. Stacie