Turn Your Etsy Shop Into a Product Brand That Pays You Monthly
Even if you have no team, no studio, and no big following.
You'll build the three things Etsy will never give you: your own shop, your own customer list, and money that comes in every month, all working together.
Backed by the make-your-money-back guarantee.
Hi, I'm Stacie. Press play and I'll walk you through all six lessons.
These figures reflect my own business results and those of some students. They are not a guarantee, promise, or projection of your income.
Licensed with, featured in, carried by
Sound familiar?
You've got the products. Etsy has the customers.
Every month feels random
Some months are great, some are nothing, and search decides which one you get.
You're renting your customer list
Order after order, and you still can't email a single buyer. They're Etsy's, not yours.
Nothing repeats
New listing, new ad, new hope. Every dollar starts from zero. Nothing compounds.
None of that is a talent problem. It's an ownership problem.
You don't have to quit Etsy to fix this. Keep it as long as it pays you.
What we build is the part you own, so your income stops living or dying by search.
Let's build your personal brand together
Stop being a marketplace seller. Start being the founder of a brand.
A product brand is three things working together, and you'll build all three:
- ✓Your own shop: a website with your own brand name on it, not a storefront you rent
- ✓Your own customer list: the email addresses of your buyers, yours to keep and sell to any day you want
- ✓MONTHLY RECURRING REVENUE: … income that doesn't depend on search.
This is for sellers already shipping orders. You don't need a bigger audience. You need to own the pieces you've been renting.
$7,879 value, only $1,497 (over 80% off). Offer ends September 25.
6 lessons. One path. One Launch Day.
What you'll have at the end of each lesson.
What makes this different
On Launch Day, you don't post and hope, and you don't do it alone.
Your whole class opens their shops the same morning, live with me and the coach team, so if anything wobbles we fix it on the spot.
Your shop goes live at your own brand-named URL, and your first launch email goes out to your own list.
Your first orders start landing, and a whole room of makers is launching right alongside you, rooting for the same thing.
And the best part is, we will be launching together.
80% discount ends September 25
It works because it's the business I actually run.
Five figures from her launch.
Kelly Barone
Doubled her income.
Ashleymarie Sey Lively
Moved from Etsy to print on demand.
Melissa Shaw
"Since Leverage, I've licensed my artwork to a fabric company and a tea towel company, and my products are in over a dozen stores."
Rebecca Woolbright
"I created my first products: tea towels, notebooks, stickers, prints. My work was then picked up by a large fabric company, and is now in stores all over the country."
Trisha Patel
"The biggest win was that I gained the confidence that I had the tools to leave my corporate job and start my full time business."
Lissy Payne
"I sat on the fence right up till the last minute, but I took the leap and invested in myself, and I'm so glad I did because it's really paid off."
Jodie Warters
Individual results vary. These are real students describing their own outcomes.
I'm not teaching theory. I'm teaching what I built.
I started my company in 2009, drawing on a manila envelope with a Sharpie while managing a Starbucks.
Seventeen years later it's in 1,400+ stores and did $2M+ in product sales last year.
My monthly club has 2,500+ members who keep coming back, with no listings to re-optimize and no algorithm deciding my month.
- ✦1,400+ retail stores carrying my products
- ✦$2M+ in product sales last year alone
- ✦Collaborations with Crate & Kids and Moda Fabrics
- ✦Brand expansion through Primitives by Kathy
- ✦Hay House book deal, released November 2025
- ✦4 product subscriptions launched with this exact system
Leverage is that business, taught backwards, from where my company is now, to where you are right now.
Okay, but does it work?
A club means you win a customer once,and they keep coming back.
This is exactly how I run Tea Towel Club (2,500+ monthly members) and how I launched Bloomfield Diaries, with the system I'm teaching inside this program.
90%+
of my club members come back every single month
2025 returning customer rate
Monthly returning member rate, Jan–Dec 2025 · true 0–100% scale
Personal Brands already running their own clubs.
Consistent sales, room to breathe.
"Having monthly recurring income has brought in consistent sales, and mentally it's helped me feel like I have room to breathe and focus on other things."
JULIE GRIFFIN, Glad You're Here Co.
About 100 subscribers, easy to run.
"My quarterly club has around 100 subscribers, and since we just swap the cover each time, it's pretty easy to maintain."
KIM BURKS, Ramona and Ruth
35 members, steady revenue and real connection.
"I have about 35 members. I've loved the steady revenue, but also the connections, the emails people send with their stories about the club."
SARAH MAY, Block21Prints
20 members in a couple months.
"I launched my card club a couple months ago and I'm already at 20 members. The recurring revenue has been so nice."
ISABELLA MONTANO GHAZARIANS, ISABELLA MG CARDS + COSITAS
And here's what it did for sellers who were exactly where you are now.
Revenue up ~150% in one year
"A year later my revenue is up about 150%. I feel more confident and more hopeful about the direction my business is heading."
Kris Ruff
First licensing deals, tuition earned back
"I joined, and everything changed. I made my first licensing deals, earned back my tuition, and the following year I made double that."
Katelynn Fluellen
This is THE course
"This is THE course. I've taken every course out there. If you want to have a successful business, this is the one."
Debby Casher
This puts you in control of your own income.
75+ alumni stories. Your face could be in next year's collage.
$7,879 value, only $1,497 (over 80% off). Offer ends September 25.
Testimonials are real, unpaid words from students, based on individual experiences. They are not guaranteed or indicative of typical results.
Everything you get
Everything you need to build the brand. Nothing you don't.
Get Set Up
Your Etsy export and migration checklist, done before Lesson 1 starts.
6 Core Lessons
Positioning · Your buyer and your list · Products · Your monthly income engine · Launch Day · Licensing.
The Vault
Every deep-dive from years past, organized by topic. There when you want it.
The toolkit (plug and play)
Just plug in your information and you get your answers. It honestly feels like magic.
ICA Generator
ICA means your ideal customer, the exact person who buys from you. This names her for you, so every product, email, and listing speaks to the right person.
Product Pricing Calculator
Enter your costs, it sets your prices. No more undercharging by accident.
Launch Planner
Enter your details, it builds your email sequence.
Plus, included with every seat
- ✦LEARN: 6 live calls with me, your questions answered
- ✦BUILD: Live build sessions where we make the thing together
- ✦SUPPORT: 24-hour reply guarantee from the coach team
- ✦COMMUNITY: Private student community for the whole class
- ✦CATCH UP: Replays and transcripts within 24 hours
- ✦KEEP: Lifetime access to your version of the course
- ✦EARN: Print Club Launch Playbook, how I built my monthly recurring revenue
- ✦REPEAT: Build and launch a monthly recurring revenue club, step by step
- ✦EXPERTS: Lisa Congdon, attorney Jason A. Aquilino, Mandy Corcoran, Sallie Dale
- ✦TOOLS: Seller's Resource Library: templates, calculators, contact lists
- ✦PRINT: Leverage Welcome Kit, a printable workbook you download and print
- ✦MINDSET: 6 Mindset Reset sessions for the self-doubt part nobody talks about
Here's everything you get, and what it's worth
- A focused, lean 6 lesson path$1,497 value
- 6 Live Calls with Stacie$2,497 value
- 6 Mindset Reset Sessions$1,397 value
- Private Student Community$500 value
- Lifetime access to your version of the coursePriceless
- BONUS: Leverage Welcome Kit (printable workbook + tools)$197 value
- BONUS: Set Up and Run a Print Club training$297 value
- BONUS: Recorded Expert Interview Library$497 value
- BONUS: Seller's Resource Library (templates, calculators, contact lists)$997 value
Total value $7,879
Your investment: $1,497
That's over 80% off. Offer ends September 25.
Join the Class of 2026
Leverage 2026
The full live class, all 6 lessons, and Launch Day.
Payment plans available
- ✓ENTIRE COURSE: all 6 lessons, live with me
- ✓TOOLS: the plug and play toolkit and The Vault
- ✓INCOME ENGINE: your monthly club built and launched live
- ✓LAUNCH DAY: we all go live together
- ✓FOREVER: lifetime access plus both guarantees
$7,879 value, only $1,497 (over 80% off). Offer ends September 25.
Offer ends Friday, September 25 at 11:59 PM CT.
Cart closes September 25. 600 seats total. When they're gone, it closes early.
Two guarantees, so the decision is easy
Try it first
14-day refund
Try it. If within 14 days it isn't for you, we refund you in full.
You can find out for real before you commit.
Stacie
Make your money back
12-month guarantee
Do the work and implement the program.
If you haven't earned back your $1,497 tuition in gross revenue within 12 months, I'll give you Side Hustle Society free until you do.
Worst case, I keep coaching you for free.
$7,879 value, only $1,497 (over 80% off). Offer ends September 25.
It started with a Sharpie and a manila envelope at my kitchen table.
That became the company I still own and run today.
I started in 2009 while managing a Starbucks.
Today my company is in 1,400+ stores, and my monthly club still ships to 2,500+ members.
Not a business I used to have. The one I run right now, with the same system I'm handing you.
carry my products, so I know what buyers actually order.
in my monthly club, the exact model you build here.
Stacie
This isn't for everyone
- ×If Etsy is working for you and you love it, wonderful, keep it. This class is for makers who want an income stream they actually own, not just a busier Etsy shop.
- ×If your dream is selling originals and teaching your technique, that's a great path. It just isn't the one we teach here.
- ×This is done with you, not done for you. You get the full video library and the tools, and you also get live calls where we build the thing together. Your participation is what moves you forward.
- ×If you're already running a 7-figure brand with a team, you're past this. This room is for sellers still building the foundation.
If none of those rule you out, this was built for you.
Before you decide
You started this because you couldn't not make things.
Then the algorithm got loud, your customers became someone else's list, and the making got smaller and smaller.
With this process, that's fixed.
On Launch Day your shop goes live with your name on it, and you get back to the work.
$7,879 value, only $1,497 (over 80% off). Offer ends September 25.
Offer ends Friday, September 25 at 11:59 PM CT · 600 seats
See you on Launch Day. Stacie
