~100
Kim's Club · Subscribers
"It's pretty easy to maintain."
Kim Burks · Ramona and Ruth
Leverage
For Etsy sellers
Turn your Etsy shop
into a Product Brand
that pays you monthly.
You'll build the three things Etsy will never give you: your own shop, your own customer list, and money that comes in every month, all working together.
Even if you have no team, no studio, and no big following.
My team and I will walk you through it, step by step. We’ll build it together.
I’m In, Let’s Build It
$3,650 in total value · Save 13% paid in full · 14-day refund + 12-month guarantee
Doors close Friday at midnight.
For Etsy sellers
Turn your Etsy shop
into a Product Brand
that pays you monthly.
You'll build the three things Etsy will never give you: your own shop, your own customer list, and money that comes in every month.
Even if you have no team, no studio, and no big following.
My team and I will walk you through it, step by step. We’ll build it together.
$3,650 in total value · Save 13% paid in full · 14-day refund + 12-month guarantee
Doors close Friday at midnight.
Sound familiar?
You're doing everything right on Etsy. It still doesn't add up.
- Some months are great, some are nothing, and search decides which one you get.
- Order after order, and you still can't email a single buyer. They're Etsy's customers, not yours.
- New listing, new ad, new hope. Nothing carries over to next month.
None of that is a talent problem. It's that you own none of it. You don't have to quit Etsy to fix it. Keep it as long as it pays you.
Your roadmap, already built
6 modules. One path. One Launch Day.
You don’t need more information. You need an order.
Show up and build it with us. We’ll walk you step by step.
We build one business where each piece supports the next: your brand, your shop, your list, your products, and the club that keeps your best customers close.
5,000+
Leverage students taught since 2020
2,500+
Member monthly club built
17
Years running Gingiber,
the business I teach from
1,400+
Stores carrying Gingiber
These are results from my own business. They are not a guarantee, promise, or projection of your income.
Licensed with · Featured in · Carried by
Primitives by Kathy
Barnes & Noble
HomeGoods
Williams Sonoma
Crate & Kids
West Elm
Moda Fabrics
Chronicle Books
Andrews McMeel
You already know the map
MEET → MAKE → MOVE → MONEY
01
Meet
Meet the right customer and build a way to stay connected.
02
Make
Make products and a recurring offer that actually make sense for them.
03
Move
Move the business into the world with your own shop and a real launch.
04
Money
Turn it into revenue: your first orders on Launch Day, then repeat orders from the club your best customers pay for every month.
The map is built. Now let's go.
In Leverage, we take it step by step, together, all the way to Launch Day.
What we build together
Build the Foundation
for Your Creative
Business
Your People
A list of people who love your stuff and you can reach again.
Your Products
Things designed for the people you actually serve.
Your Monthly Club
A print club, snail mail club, or membership your best customers pay for every month, set up step by step the same way I run mine.
Your Shop & System
Your own shop and a way of running it you never have to reinvent.
You can start with the audience you have right now, no matter how small.
And you won't build any of it alone. My team and I will be there the whole way.
I'm In, Let's Build It
$3,650 in total value · Save 13% paid in full · 14-day refund + 12-month guarantee
Doors close Friday at midnight.
If this is you, keep reading
You Make Things People LOVE
01
A good month still doesn't feel safe
Some months are great. Some are quiet. And you never really know whether you can do it again next month.
02
Every new thing comes with another selling job
Make it. Post it. Launch it. Find the buyers. Then do it again. Pretty soon, you're doing everything except making art.
03
Your best customers disappear back into the crowd
Someone buys, but you may have no simple way to stay connected, show them what comes next, or give them a reason to come back.
Talent was never the problem.
You already have the talent.
What you need is the structure.
Your own shop. Your own list. A reason for people to come back every month. Leverage is what lets one good piece of art, one good product, or one good customer relationship do more than one job.
Proof you can start now
Start SMALL.
Start Now.
50 founding spots
No paid ads
80 active members
This summer, I opened 50 founding spots for a tiny print club called Bloomfield Diaries.
I offered it to the people already following along and my email subscribers. No paid ads.
By month three, it had 80 active members paying every month.
This is my experience, not a guarantee of yours.
You do not need a warehouse and a team to begin.
One table. One planned ship day.
One repeatable rhythm.
I batch the physical fulfillment into one planned ship day at a little table in my office. The whole thing runs on a simple, repeatable rhythm we plan in advance.
Plan
Prepare
Launch
Ship
Then you make the next round easier.
Get started today for only $1,497, or 6 payments of $287.
Doors close Friday at midnight.
Proof it works
You don't have to start over every month.
Some of your customers are already there. They stay. They order again.
Next month doesn't begin at zero.
Gingiber Tea Towel Club
What recurring really means
Your next sale can come from someone who already said yes.
Most of our 2025 Tea Towel Club revenue came from customers who were already in the club.
They didn't have to find us again. We didn't have to start the relationship over again.
They were already in.
1
product rhythm
1
planned ship cycle
↻
recurring customers
But it does not have to start there
You are allowed to start this small.
You do not need thousands of customers for recurring revenue to matter. These personal brands are already doing it with much smaller communities.
35
Sarah's Club · Members
"Steady revenue and real connection."
Sarah May · Block21Prints
20
Members in a couple months
"The recurring revenue has been so nice."
Isabella Montano Ghazarians
Directly from Leverage students
Different artists. Different businesses. Real progress.
There isn't one version of a successful creative business. These students started in different places and built different things.
Real artists, in their own words: where they started, and what they built inside Leverage.
Katelynn Fluellen
First licensing deals. Tuition earned back selling her art.
She says Leverage helped her land her first licensing deals and earn back her tuition through art sales. The following year, she made twice that amount in six months.
Kris Ruff
Revenue up about 150% in a year.
She also described feeling more confident and more hopeful about where her business was going.
AshleyMarie Sey Lively
Doubled her income.
She developed a focused product line of art kits and coloring books and expanded her creative business into additional revenue streams.
Melissa Shaw
Turned her art into products.
She connected Etsy with print-on-demand, began selling products featuring her art, and says the shift gave her more clarity, control, and momentum.
Ashleigh Fish
A multi-five-figure quarter.
One of the financial milestones she reported after taking Leverage.
Emily Gettys Johnson
Now there is a plan behind all of it.
She left Leverage knowing how wholesale, licensing, and more products could fit into the next chapter of her business.
Their businesses do not all look the same. Yours shouldn't either.
Testimonials reflect individual student experiences. Results vary and are not guaranteed or indicative of typical results.
What makes this different
On Launch Day you go live with me, the coach team, and your whole class.
The last two weeks, we build. Then we launch.
- Your shop goes live at your own link
- Your waitlist opens during Launch Week
- Your first launch email goes out to your own list
- On Launch Day, your checkout opens and pre-orders count
The whole class goes live together, with me and the coach team. If anything wobbles, we fix it on the spot.
You do not need finished inventory to begin. You need people there before the product is.
That is what we build inside Leverage.
Everything you get
Everything you need to build it. Nothing you don't.
Six weeks of curriculum, practical tools, and real support while you build your product business.
01
Follow the path from positioning and product all the way to launch.
- Art Business Prep School, open the day you enroll, so you're set up before Module 1
- Positioning → Buyer → Product → Build → Launch → Licensing
- Lifetime access to your version
02
This is not a course you watch by yourself and hope works.
- 6 live calls with Stacie
- Live build sessions
- 24-hour coach replies
- Private community
03
Less staring at a blank page. These tools turn the lesson into a decision.
- Ideal Customer Profile Builder: know exactly who you're selling to
- Product Pricing Calculator: price it without guessing
- Product Launch Planner: map before, during, and after Launch Day
- Artist Resource Library
04
Keep the training and come back to what you need when you need it.
- Lifetime course access
- The Vault
- Call replays + transcripts
- Ongoing reference library
The path tells you what to do first.
Everything else waits until you need it.
And yes, there's more.
Use what you need,
when you need it.
6 Mindset Resets
Print Club Launch Playbook
Expert Interview Library
Start Here + The First Yes
Artist Resource Library
The six-module path tells you what to work on first. Everything else waits until you need it.
The selling setup
The selling setup is handled. Your storefront can be ready when you are.
Every Leverage student builds on SnailMailHQ, so you do not have to stitch tools together, or figure out the tech. You get a beautiful, ready-to-use storefront, and more time to create.
SnailMailHQ gives you
A place to sell it.
- Your shop or club
- Orders and payments
- A home for your products
Leverage helps you build
The business behind it.
- What to make first
- How to price it
- How to launch it
- How to grow, without the chaos
A product
A club
A new release
A limited edition
A collection
A one-of-a-kind piece
You build what people want to buy. We've already given it somewhere to live.
Everything included. One price.
The full six-module path, the live support, the toolkit, and every bonus, all in one seat.
Your investment
Six-week curriculum + The Vault
Step-by-step modules, templates, and lifetime access.
$1,500
The implementation toolkit
Plug-and-play resources to make it real.
$500
6 live calls, live build sessions, 24-hour coach replies
Get unstuck, get feedback, and make progress, fast.
$600
Private community + Mindset Resets
A supportive space, expert interviews, and more.
$300
Launch Day, live with Stacie and the coach team
A full day of momentum, clarity, and next steps.
$250
The licensing capstone
The last time it's taught inside Leverage.
$500
Exclusive bonuses (included)
Launch Day Spotlight
The first 100 shops to open get featured in my Launch Day email and Instagram stories.
Included
The First Yes
Make your first sale before class even starts, with three messages, a printable tracking sheet, and a no-product version if you don't have a product yet.
Included
Six months of SnailMailHQ Studio
The paid plan with the selling tools built in ($120 value).
Included
Total value: $3,650
Join the Class of 2026
Leverage 2026
The full live class, all 6 modules, and Launch Day.
We build it with you, step by step, start to finish.
$1,497
paid in full
or
6 payments of $287 ($1,722 total)
Save $225 (13% off)
when you pay in full.
I'm In, Let's Build It
Doors close Friday at midnight.
Taken Leverage before?
Don't buy through this page.
Email
[email protected]
for your alumni rate.
Two ways you're protected
If it doesn't work, the cost is mine, not yours.
This isn't a course you watch someday. It's the business under what you make.
Try it first
14-day refund
Take the first two weeks of class, October 5 through 18. If it's not for you, email [email protected] and I'll refund you in full. No form. No reason needed.
Your investment, protected
12-month guarantee
Do the work. Launch on November 6. Keep your shop open. If a year later it hasn't made back your $1,497 in sales, I'll coach you inside Side Hustle Society, free, until it has. Read the full terms before you enroll.
I'm In, Let's Build It
Doors close Friday at midnight.
This isn't for everyone
Who this is for
- If your dream is teaching online courses, that is a great path. It is just not what we teach here.
- This is done with you, not for you. You get the tools, the videos, and live calls. You still need to show up.
- Already running a 7-figure brand with a team? You may be past this. This room is for sellers building the foundation.
If none of those rule you out, this was built for you.
This is for Etsy sellers who are ready to get organized, make consistent sales, and build a shop and customer list you actually own.
You want a clear plan
You want to sell what you make
You want to build with support
If the money isn't there this year, don't buy it.
Come back when the time is right.
I'd rather have your trust than your money today.
Before You Ask
Will this work for what I make? +
If someone can buy something from you, it's the same build: prints, originals, cards, patterns, jewelry, wooden things, digital things, food, candles.
Two honest exceptions: online courses and teaching aren't covered this year, and if you sell a service with nothing to ship or download, this isn't the year for you.
I don't have a big audience. +
You don't need tens of thousands of followers before you're allowed to build a business. You need the right people, and building that list is part of the class.
I'm terrible at marketing. +
Marketing gets a whole lot easier when you're clear about what you're selling and why somebody wants it. That clarity is what we build first.
I don't have time to create a product in six weeks. +
Good, because we won't ask you to. Leverage doesn't have you make something new; it has you pick one thing you already make and put it on a schedule your best customers can pay for.
A club needs one item for month one. You already have it. Month two has thirty days.
I can't ship things / I'm outside the US. +
Mail is one option, not the only one. Digital, printable, print-on-demand and made-to-order all work on the platform, and the coach team has students launching from the UK, Poland, Denmark and beyond.
What are the dates, and how many hours a week? +
The class runs six weeks, and modules land weekly on Mondays. Module 1 is Oct 5; Launch Day is Friday, Nov 6.
Live calls are Thursdays at 2 PM Central with Stacie, Fridays at 4 PM Central for Mindset Reset with Debby Lightman, and Wednesdays at 1 PM Central for guest interviews in Modules 3 and 4. Kick-off is Thursday Oct 1 at 2 PM Central; Graduation is Thursday Nov 12 at 1 PM Central.
And every call is recorded , with the replay and transcript within a day (tech permitting), so your schedule or time zone can't cost you the answer.
Plan on five to ten hours a week.
What if my product isn't ready by November 6? +
You still launch. Launch Day means your club page is live with a price, a working checkout, and a first ship date. Your first item can ship after Launch Day; plenty of clubs open for orders before the first box goes out.
What you can't do is wait until it's perfect. We'd rather you launch a real page in November than a perfect one never.
Where can I see the full curriculum? +
The Full Path above is the curriculum: six modules, one a week, with Build Week and Launch Week before Launch Day, Friday Nov 6.
I've taken Leverage before. +
Don't buy through this page. Email [email protected] for your alumni rate.
I applied for a scholarship. Should I wait? +
No need to wait. Scholarship winners have already been announced. If you were awarded one after enrolling, we refunded you in full.
Can I buy after Sept 25? +
No. The cart closes Friday, Sept 25 at 11:59 PM Central, or when seats are gone, whichever comes first. The price never drops, so there is nothing to wait for.
What if I fall behind? +
Every call has a replay and transcript within a day (barring the rare technical hiccup), the coach team answers within 24 hours, and you keep lifetime access to your version of the course.
One last thing
By November 6, It's Built
A year will pass either way. You can keep thinking about this. Or you can build it.
This is the year you build it.
In six weeks, your shop can be live. Your first product can be for sale. And your best customers can have a reason to come back.
Then you do it again. A second launch. A third. Maybe a club that pays you every month.
The build takes six weeks. The payoff takes the year.
You already have enough to start. Pick one product. Show up. We'll build it together.
Show up → build it → launch it → together.
Come build the business under what you make.
Enrollment is open
Join Leverage 2026
Enroll by Friday, September 25 at 11:59 PM CT. Seats are capped. Prep School opens as soon as you join. All live calls are recorded.
- 6 live modules with me + Launch Day
- Build: your customer, product, club, shop + launch
- Every bonus included
- 14-day refund + 12-month guarantee
$1,497 paid in full
or 6 payments of $287: use the payment plan
I'm In, Let's Build ItDoors close Friday at midnight.
Taken Leverage before? Email [email protected] for your alumni rate.
See you on Launch Day. Stacie