~100
Repeat buyers, every month
"It's pretty easy to maintain."
Kim Burks · Ramona and Ruth
Leverage
For Etsy sellers
Turn your Etsy shop
into a Product Brand
that pays you monthly.
You'll build the three things Etsy will never give you: your own shop, your own customer list, and money that comes in every month, all working together.
Even if you have no team, no studio, and no big following.
My team and I will walk you through it, step by step. We'll build it together.
I'm In, Let's Build It
$13,817 in total value · Save 13% paid in full · 14-day refund + 12-month guarantee
New bonus: From Artist to Educator, the fastest way to turn what you already know into income ($497 masterclass, included). Plus the Launch Day Spotlight to 200,000 subscribers, The First Yes, and 6 months of SnailMailHQ Studio.
Doors close Tuesday, Sept 29 at 11:59 PM Central.
For Etsy sellers
Turn your Etsy shop
into a Product Brand
that pays you monthly.
You'll build the three things Etsy will never give you: your own shop, your own customer list, and money that comes in every month.
Even if you have no team, no studio, and no big following.
My team and I will walk you through it, step by step. We'll build it together.
$13,817 in total value · Save 13% paid in full · 14-day refund + 12-month guarantee
New bonus: From Artist to Educator, the fastest way to turn what you already know into income ($497 masterclass, included). Plus the Launch Day Spotlight to 200,000 subscribers, The First Yes, and 6 months of SnailMailHQ Studio.
Doors close Tuesday, Sept 29 at 11:59 PM Central.
Sound familiar?
You're doing everything right on Etsy. It still doesn't add up.
- Some months are great, some are nothing, and search decides which one you get.
- Order after order, and you still can't email a single buyer. They're Etsy's customers, not yours.
- New listing, new ad, new hope. Nothing carries over to next month.
None of that is a talent problem. It's that you own none of it. You don't have to quit Etsy to fix it. Keep it as long as it pays you.
Your roadmap, already built
6 modules. One path. One Launch Day.
You don’t need more information. You need an order.
Show up and build it with us. We’ll walk you step by step.
We build one business where each piece supports the next: your brand, your shop, your list, your products, and the club that keeps your best customers close.
5,000+
Leverage students taught since 2020
2,500+
Member monthly club built
17
Years running Gingiber,
the business I teach from
1,400+
Stores carrying Gingiber
These are results from my own business. They are not a guarantee, promise, or projection of your income.
Licensed with · Featured in · Carried by
Primitives by Kathy
Barnes & Noble
HomeGoods
Williams Sonoma
Crate & Kids
West Elm
Moda Fabrics
Chronicle Books
Andrews McMeel
You already know the map
MEET → MAKE → MOVE → MONEY
01
Meet
Meet the right customer and build a way to stay connected.
02
Make
Make products and a recurring offer that actually make sense for them.
03
Move
Move the business into the world with your own shop and a real launch.
04
Money
Turn it into revenue: your first orders on Launch Day, then repeat orders from the club your best customers pay for every month.
The map is built. Now let's go.
In Leverage, we take it step by step, together, all the way to Launch Day.
What we build together
Build the Foundation
for Your Creative
Business
Your People
A list of people who love your stuff and you can reach again.
Your Products
Things designed for the people you actually serve.
Your Monthly Club
A print club, snail mail club, or membership your best customers pay for every month, set up step by step the same way I run mine.
Your Shop & System
Your own shop and a way of running it you never have to reinvent.
You can start with the audience you have right now, no matter how small.
And you won't build any of it alone. My team and I will be there the whole way.
I'm In, Let's Build It
$13,817 in total value · Save 13% paid in full · 14-day refund + 12-month guarantee
Doors close Friday at midnight Central.
If this is you, keep reading
You Make Things People LOVE
01
A good month still doesn't feel safe
Some months are great. Some are quiet. And you never really know whether you can do it again next month.
02
Every new thing comes with another selling job
Make it. Post it. Launch it. Find the buyers. Then do it again. Pretty soon, you're doing everything except making art.
03
Your best customers disappear back into the crowd
Someone buys, but you may have no simple way to stay connected, show them what comes next, or give them a reason to come back.
Talent was never the problem.
You already have the talent.
What you need is the structure.
Your own shop. Your own list. A reason for customers to buy again and again. Leverage is what lets one good piece of art, one good product, or one good customer relationship do more than one job.
Proof you can start now
Start SMALL.
Start Now.
50 founding spots
No paid ads
80 active members
This summer, I opened 50 founding spots for a tiny print club called Bloomfield Diaries.
I offered it to the people already following along and my email subscribers. No paid ads.
By month three, it had 80 active members paying every month.
This is my experience, not a guarantee of yours.
You do not need a warehouse and a team to begin.
One table. One planned ship day.
One repeatable rhythm.
I batch the physical fulfillment into one planned ship day at a little table in my office. The whole thing runs on a simple, repeatable rhythm we plan in advance.
Plan
Prepare
Launch
Ship
Then you make the next round easier.
Get started today for only $1,497, 6 payments of $287, or 12 payments of $147.
Doors close Friday at midnight Central.
The Front Door Effect
4 years of customer data
This is the number that changed how I run my whole business
The Club Is Your FRONT Door
For years, I thought the obvious value of a club was the monthly recurring revenue. Then I looked at four years of data from my own business.
Customer Base
<9%
Less than 9% of our DTC customers are club members.
DTC Revenue
~50%
Yet they account for roughly half of Gingiber's DTC revenue.
And they do more than subscribe
Cross-Buy
~60%
Around 60% of them come back and buy other Gingiber products, too.
Customer Value
~10×
Club members are worth about ten times as much over the full customer relationship.
*These figures reflect results from my own business and are shared for illustration only.
They are not typical-results claims or a guarantee of what you will earn.
Think of your business like a house. The club gives your customer one clear front door. She knows where to start. Leverage builds everything behind that door: who you're selling to, what you're selling, how she finds you, how she buys, and what gives her a reason to come back.
What the numbers actually mean
The recurring payment isn't even the best part.
A club keeps your best customers close, so your next launch starts with people who already said yes.
The goal isn't simply to get someone to subscribe. It's to give your best customers a reason to buy again and again from you.
I'm In, Let's Build It
$1,497 paid in full, 6 payments of $287, or 12 payments of $147
Doors close Friday at midnight Central.
It started with a Sharpie and a manila envelope at my kitchen table.
Meet your teacher
I built the business I now teach.
I started Gingiber in 2009 while managing a Starbucks.
Today my work is sold in 1,400+ stores, and my Tea Towel Club has grown to 2,500+ members.
Leverage teaches the same system I used to build it.
17 years
building a business around my art
1,400+ stores
carry my products
2,500+ members
in my monthly club
Stacie ♥
Proof it works
You don't have to start over every month.
Some of your customers are already there. They stay. They order again.
Next month doesn't begin at zero.
Gingiber Tea Towel Club
What recurring really means
Your next sale can come from someone who already said yes.
Most of our 2025 Tea Towel Club revenue came from customers who were already in the club.
They didn't have to find us again. We didn't have to start the relationship over again.
They were already in.
1
product rhythm
1
planned ship cycle
↻
recurring customers
These artists built repeat revenue on purpose. You'll build yours.
You are allowed to start this small.
You do not need thousands of customers for recurring revenue to matter. These personal brands are already doing it with much smaller communities.
35
Paying customers each month
"Steady revenue and real connection."
Sarah May · Block21Prints
20
Repeat buyers in a couple months
"The recurring revenue has been so nice."
Isabella Montano Ghazarians
Directly from Leverage students
Different artists. Different businesses. Real progress.
There isn't one version of a successful creative business. These students started in different places and built different things.
Real artists, in their own words: where they started, and what they built inside Leverage.
Katelynn Fluellen
First licensing deals. Tuition earned back selling her art.
She says Leverage helped her land her first licensing deals and earn back her tuition through art sales. The following year, she made twice that amount in six months.
Kris Ruff
Revenue up about 150% in a year.
She also described feeling more confident and more hopeful about where her business was going.
AshleyMarie Sey Lively
Doubled her income.
She developed a focused product line of art kits and coloring books and expanded her creative business into additional revenue streams.
Melissa Shaw
Turned her art into products.
She connected Etsy with print-on-demand, began selling products featuring her art, and says the shift gave her more clarity, control, and momentum.
Ashleigh Fish
A multi-five-figure quarter.
One of the financial milestones she reported after taking Leverage.
Emily Gettys Johnson
Now there is a plan behind all of it.
She left Leverage knowing how wholesale, licensing, and more products could fit into the next chapter of her business.
Their businesses do not all look the same. Yours shouldn't either.
Testimonials reflect individual student experiences. Results vary and are not guaranteed or indicative of typical results.
What makes this different
You launch before Leverage is over.
The final two weeks, we build your launch together.
- Your shop goes live at your own link
- Your waitlist opens so buyers can raise their hands
- Your launch email goes out to your list
- On November 6, your checkout opens and you take orders
We launch together on November 6.
I’m live with the coach team while your whole class opens.
If something goes wrong, we fix it with you.
Already selling?
Make Launch Day your next real launch.
Launch a new product or collection with a clear plan, your existing customers, and the coach team behind you.
Starting from zero?
You do not need finished inventory.
Open with pre-orders and let your first customers show up before the finished product does.
Bonus · The Launch Day Spotlight
Be one of the first 100 shops to launch and get featured in both holiday gift guides.
The first 100 shops that open on November 6 will be featured in my Black Friday gift guide and Christmas gift guide, sent to my 200,000 newsletter subscribers. Any selling platform counts.
You finish Leverage with your business open.
I'm In, Let's Build It
$1,497 paid in full, 6 payments of $287, or 12 payments of $147
Doors close Friday at midnight Central.
Everything you get
Everything is here. Now you know what to work on first.
124
Lessons
96
Videos
44
Vault lessons
Leverage gives you a clear six-step path through the program, while the full classroom, tools, expert trainings, and resource library stay available whenever you need them.
01
Positioning → Buyer → Product → Build → Launch → Licensing
Delivered through Prep School, Modules 1–4, Build Week + Launch Week.
Prep School opens the day you enroll so you're ready before Module 1.
- Positioning + Buyer — Modules 1–2
- Product — Module 3
- Build + Launch — Build Week + Launch Week, done together
- Licensing — Module 4, the capstone
- 124 lessons in the full classroom — the path shows you which one to open first
02
- 6 live calls with Stacie
- Live build sessions in Build Week + Launch Week
- Coach replies within 24 hours — from working artists
- 6 Mindset Resets with Debby Lightman
- Private student community
- Launch Day with Stacie + the coach team
- Every call recorded — replays + transcripts
03
- Ideal Customer Generator
- Calculators to price your art, products + more
- Product Launch Planner
- 400+ companies that license art — fabric, publishing, agents + more
- 200 vetted manufacturers
- Tear sheet, style guide + brand book templates
- Flat-fee licensing contract prepared by IP attorney Jason Aquilino
04
- Lifetime access to Leverage 2026
- The Vault — 44 deep-dive lessons, filed by topic
- Expert trainings — art agents, licensing, Spoonflower, manufacturing + more
- Call replays + transcripts
- The complete licensing capstone — included for the final time
One build. Four ways to make and sell it: made by you, made by a print lab, sold as a pre-order, delivered as a digital file.
Licensing Capstone · Last year inside Leverage
Master Art Licensing
Your art, earning again. Without making anything twice.
Licensing is how companies pay to use art you've already made. Module 4 shows you how — and this is the last year it's included in Leverage.
What Module 4 covers
- Build a portfolio art directors want to see.
- Find the right companies for your style.
- Pitch with confidence.
- Read the contract before you sign.
What you keep, for life
Flat-fee licensing contract
Use my attorney-prepared contract.
400+ companies who license art
A list of companies actively licensing artwork.
The licensing half of the Vault
Templates, walkthroughs, and deep dives.
"I made my first licensing deals and earned back my tuition selling my art."
Katelynn Fluellen · Leverage student
Testimonials reflect individual student experiences. Results vary and are not guaranteed or indicative of typical results.
Enroll this year and it's yours for life. Next year, Leverage won't include licensing.
I'm In, Let's Build It →
$1,497 paid in full, 6 payments of $287, or 12 payments of $147.
And yes, there's more.
Use what you need,
when you need it.
6 Mindset Resets
Launch Playbook
Expert Interview Library
Start Here + The First Yes
Artist Resource Library
The 44-lesson Vault
Guest trainings
SnailMailHQ Studio access
NEW: From Artist to Educator masterclass
Learn from the experts inside
Lisa Congdon
Building a distinctive, profitable creative brand
Recorded
Jason Aquilino, Esq.
Licensing contracts + protecting your work
Live this session
Mandy Corcoran
Building a licensing-ready portfolio
Recorded
Sallie Dale
Turning artwork into in-demand products
RecordedAlso joining live this session: Madison Phipps, teaching print clubs.
Plus: working with an art agent with Jehane Boden Spiers, art licensing with Kenzie Kae Elston, Selling on Spoonflower with Mindy Young, craft fairs + Gingiber manufacturing with Angie Classen and Vanessa Piche, systems with Rebecca Woolbright, Nurture Sequences 101, Pinterest 101, and more, filed in the Vault by topic, so you can find it when you need it.
This is a big program.
Your job isn't to do all of it.
The six-step path tells you what to work on now. The Vault, expert trainings, templates, calculators, licensing resources, and deeper lessons are there when your business needs them.
You get the library. We give you the path through it.
Meet your coach team
When you ask a question, one of these artists answers.
Ten working artists are in the classroom with you through the whole build, with coach replies within 24 hours.
Deanna Marie Amirante
Illinois, USA
Bevin Campbell
British Columbia, Canada
Molly Kent
Washington, USA
Melissa Lee
California, USA
Javiera Rebolledo
Wisconsin, USA
Myra Romano
Arizona, USA
Jessica Smith
California, USA
Sarah Stewart
Coventry, UK
Mina Tung
New York, USA
Kristen Winkler
Illinois, USA
The selling setup
The selling setup is handled. Your storefront can be ready when you are.
Every Leverage student builds on SnailMailHQ, so you do not have to stitch tools together, or figure out the tech. You get a beautiful, ready-to-use storefront, and more time to create.
SnailMailHQ gives you
A place to sell it.
- Your shop or club
- Orders and payments
- A home for your products
Leverage helps you build
The business behind it.
- What to make first
- How to price it
- How to launch it
- How to grow, without the chaos
A product
A club
A new release
A limited edition
A collection
A one-of-a-kind piece
You build what people want to buy. We've already given it somewhere to live.
Everything included. One price.
The full program. Live support. Every tool. Every bonus. One price.
What you get
Leverage 2026 curriculum
Prep School + Modules 1–4 + Build Week + Launch Week. 124 lessons, 96 videos.
$3,994 value
The Vault
44 deep-dive lessons, filed by topic. Yours for life.
$994 value
Complete art licensing capstone
40+ licensing lessons across Module 4 + the Vault: portfolio → pitch → contract. Included for the last time.
Final year
Artist Resource Library + toolkit
400+ licensing companies, 200 vetted manufacturers, attorney-prepared contract, pricing calculators, templates + the Ideal Customer Generator.
$938 value
6 live calls with Stacie
Every call recorded — replay + transcript within a day.
$2,990 value
Live build sessions
Build Week + Launch Week — working sessions where it gets done.
$2,487 value
6 Mindset Resets with Debby Lightman
Weekly space to stay steady while you build.
$1,197 value
Private community + 24-hour coach replies
Coaching from working artists, all the way to Launch Day.
$500 value
Module workbooks
One per module, built to apply each lesson to your business.
$100 value
Expert trainings + Wednesday guest interviews
Art agents, licensing, Spoonflower, manufacturing + more.
Included
Launch Day
Launch live with me and the coach team.
Included
Join the Class of 2026
Leverage 2026
All six steps, live support + Launch Day. We build it with you.
$1,497
paid in full
or
6 payments of $287 ($1,722 total)
Save $225 (13% off) when you pay in full.
12 payments of $147 ($1,764 total)
I'm In, Let's Build It
Doors close Tuesday, Sept 29 at 11:59 PM Central.
Taken Leverage before? Don't buy through this page.
Email
[email protected]
for your alumni rate.
Exclusive bonuses
Launch Day Spotlight
The first 100 shops to launch November 6 are featured in my Black Friday + Christmas gift guides, sent to 200,000 subscribers. Any platform.
Included
The First Yes
Make your first sale before class starts with three messages, a tracking sheet, and a no-product option.
Included
Six months of SnailMailHQ Studio
Storefront, checkout + shipping list, ready to go. Starts when your account is created.
$120 value
New bonus
From Artist to Educator
Turn what you know into a paid workshop, course, class, or membership. I'll show you how to choose what to teach, structure it, price it, deliver it, and sell it, without creating 100 lessons or building an entirely separate business. Another way your creativity can make money.
$497 value
Total value: $13,817
Your investment: $1,497
Two ways you're protected
Your investment is protected.
Try it first
14-day refund
Take the first two weeks of class, October 5 through 18. If it's not for you, email [email protected] and I'll refund you in full. No form. No reason needed.
Your investment, protected
12-month guarantee
Do the work. Launch on November 6. Keep your shop open. If a year later it hasn't made back your $1,497 in sales, I'll coach you inside Side Hustle Society, free, until it has. Read the full terms before you enroll.
I'm In, Let's Build It
Doors close Tuesday, Sept 29 at 11:59 PM Central.
This isn't for everyone
Who this is for
- If your primary business is teaching online courses, the core Leverage curriculum isn't built around that model. We do include a new bonus masterclass on turning what you know into an online offer.
- This is done with you, not for you. You get the tools, the videos, and live calls. You still need to show up.
- Already running a 7-figure brand with a team? You may be past this. This room is for sellers building the foundation.
If none of those rule you out, this was built for you.
This is for Etsy sellers who are ready to get organized, make consistent sales, and build a shop and customer list you actually own.
You want a clear plan
You want to sell what you make
You want to build with support
If the money isn't there this year, don't buy it.
Come back when the time is right.
I'd rather have your trust than your money today.
The full syllabus
Every module and every date, start to finish.
Show the full syllabus
The day you enroll: Art Business Prep School
Legal and money setup, made simple.
- The First Yes: the three messages I send to get a first sale
- The First Yes tracking sheet
By the end: you're set up and already taking action toward sales before Module 1 begins.
Sept 28: Quick Start Week
You'll get organized and choose what you're building.
- Every account and file you need, gathered
- Show Your Face 7-day challenge
- Quick Product Guide
- My print-lab and manufacturer list
By the end: you've picked your first product and know how you're going to make it.
Oct 5: Module 1, Positioning
Figure out who you're selling to and what you want to be known for.
- ICA Creator: build your ideal customer in 20 minutes
- Brand Story
- Brand Guide
- The Big Yellow Giraffe Idea
- Decide Your Route
By the end: you can clearly say who your work is for and what you're selling them.
Oct 12: Module 2, Audience + Email
Start gathering the people who might actually buy.
- Set up your email list
- Write your welcome email
- Build your one-hour-a-week posting plan
- Run your idea through Concept Check
By the end: people can find you, and your first potential buyers are on a list you own.
Oct 19: Module 3, Your Product + Your Recurring Piece
Now we build the thing you're going to sell.
- The four product patterns
- Naming your product
- Writing a description that converts
- Pricing, plus the pricing calculator
- Product photography with your phone
By the end: your product is priced, photographed, and ready to reveal on October 23.
Oct 26: Build Week
Turn your product into something people can actually buy.
- Build on SnailMailHQ, Shopify, or your own site
- Pre-orders and ship dates
- Your launch page
- The launch playbook
- Test your checkout
By the end: your sales page is live and checkout is tested by October 30.
Nov 2: Launch Week
- Reveal your product
- Send the launch email
- Give early access to the people who already said yes
Nov 6: Launch Day
Your checkout opens. The first 100 shops to launch will be featured in two holiday gift guides.
Nov 9: Module 4, Art Licensing
About 40 licensing lessons, including:
- Finding companies that fit your work
- Building your portfolio
- Pitching
- Contracts with my lawyer
- Pricing, plus the licensing calculator
- Agents
- Lookbooks and pitch materials
By the end: you understand how your art can create income beyond one shop, one product, or one platform.
This is the last year my complete art licensing training is included inside Leverage.
Live with Stacie Thursdays 2 PM Central · Mindset Reset with Debby Lightman Fridays · Coaches in the classroom within 24 hours · The Vault: 40+ lessons.
Before You Ask
Is this for a beginner? +
Yes. The first two steps give a beginner the setup most people skip: your business basics, your accounts, ten pieces of art in one folder, your first five messages sent. If you've never sold a thing, you start there. You're not behind.
What about digital products? +
Yes. You'll build your product page on Etsy, Shopify, or your own site instead of SnailMailHQ. Same dates. Same build. Same November 6 launch.
I already have a shop. +
Good. You're building your November 6 release on the shop you already have. Skip the setup lessons you don't need and jump into the pieces that move your business forward.
Will this work for what I make? +
If someone can buy something from you, it's the same build: prints, originals, cards, patterns, jewelry, wooden things, digital things, food, candles.
The core Leverage curriculum is built around selling art and creative products, not building an online course business. But new this year, you'll also get From Artist to Educator, a bonus masterclass on turning what you know into an online offer. One honest exception: if you sell a service with nothing to ship or download, this isn't the year for you.
I don't have a big audience. +
You don't need tens of thousands of followers before you're allowed to build a business. You need the right people, and building that list is part of the class.
I'm terrible at marketing. +
Marketing gets a whole lot easier when you're clear about what you're selling and why somebody wants it. That clarity is what we build first.
I don't have time to create a product in six weeks. +
You don't have to start from scratch. If you already have something you make or sell, you can use it. If you're starting something new, we'll help you choose a product with a realistic timeline for November 6, including products that can be produced quickly or launched as a preorder.
You can begin with what you know now. Then, as you learn more about your customer inside Leverage, you'll use that information to make your next product even stronger.
I can't ship things / I'm outside the US. +
Mail is one option, not the only one. Digital, printable, print-on-demand and made-to-order all work on the platform, and the coach team has students launching from the UK, Poland, Denmark and beyond.
What are the dates, and how many hours a week? +
The class runs six weeks, and modules land weekly on Mondays. Module 1 is Oct 5; Launch Day is Friday, Nov 6.
Live calls are Thursdays at 2 PM Central with Stacie, Fridays at 4 PM Central for Mindset Reset with Debby Lightman, and Wednesdays at 1 PM Central for guest interviews in Modules 3 and 4. Kick-off is Thursday Oct 1 at 2 PM Central; Graduation is Thursday Nov 12 at 1 PM Central.
And every call is recorded , with the replay and transcript within a day (tech permitting), so your schedule or time zone can't cost you the answer.
Plan on five to ten hours a week.
What if my product isn't ready by November 6? +
You still launch. Launch Day means your club page is live with a price, a working checkout, and a first ship date. Your first item can ship after Launch Day; plenty of clubs open for orders before the first box goes out.
What you can't do is wait until it's perfect. We'd rather you launch a real page in November than a perfect one never.
Where can I see the full curriculum? +
Right here: the full syllabus is above, every module and every date.
I've taken Leverage before. +
Don't buy through this page. Email [email protected] for your alumni rate.
I applied for a scholarship. Should I wait? +
No need to wait. Scholarship winners have already been announced. If you were awarded one after enrolling, we refunded you in full.
Can I buy after Sept 25? +
No. The cart closes Friday, Sept 25 at 11:59 PM Central, or when seats are gone, whichever comes first. The price never drops, so there is nothing to wait for.
What if I fall behind? +
Every call has a replay and transcript within a day (barring the rare technical hiccup), the coach team answers within 24 hours, and you keep lifetime access to your version of the course.
One last thing
By November 6, It's Built
A year will pass either way. You can keep thinking about this. Or you can build it.
This is the year you build it.
In six weeks, your shop can be live. Your first product can be for sale. And your best customers can have a reason to come back.
Then you do it again. A second launch. A third. Maybe a club your best customers stay in for years.
The build takes six weeks. The payoff takes the year.
You already have enough to start. Pick one product. Show up. We'll build it together.
Show up → build it → launch it → together.
Come build the business under what you make.
Enrollment is open
Join Leverage 2026
Enroll by Friday, September 25 at 11:59 PM CT. Seats are capped. Prep School opens as soon as you join. All live calls are recorded.
- 6 live steps with me + Launch Day
- Build: your customer, product, shop, launch + a reason to buy again
- Every bonus included
- 14-day refund + 12-month guarantee
$1,497 paid in full, 6 payments of $287, or 12 payments of $147
I'm In, Let's Build ItDoors close Friday at midnight Central.
Taken Leverage before? Email [email protected] for your alumni rate.
Looking for the 12-month payment plan? Click here →See you on Launch Day. Stacie