✶ SnailMailHQ · Pricing Calculator

What should your club cost?

Stacie's framework, with the math done for you.

Your target profit margin

60%

Stacie's course teaches a 60% floor. Move the slider to see your suggested price change live.

Section 1 — Per Shipment

What goes in the envelope.

Real per-unit costs based on bulk pricing (100-500 unit packs from Amazon, Uline, and print suppliers, 2025 rates). Adjust to your numbers. ★ = essential. ○ = optional (uncheck to skip).

★ Print or main item5×7 archival print at home: ~$0.75. Print-on-demand: ~$1.50-2.00.

★ Letter or insert cardCardstock + home printing: ~$0.10.

★ EnvelopeKraft A7: $0.10-0.15 in 100-pack.

○ Wax seal (optional)Sealing wax beads bulk: ~$0.05/seal. Skip if not on-brand.

○ Backer board / stiffener (optional)5×7 chipboard: $0.15-0.25 bulk 100-pack.

○ Branded extras (optional)Ribbon, tissue, business card. Skip for v1.

⚖ Weight check

Aim to stay under 3 oz total for cheapest US shipping.

Print + letter + envelope = ~1.5 oz
+ backer board: adds ~5g
+ wax seal: adds ~3g

📦 Buy bulk vs. make monthly

Bulk-buy (100-500 packs): envelopes, cardstock, chipboard, wax beads.

Make per shipment: the print + handwritten letter.

Section 2 — Production Labor

Your hands aren't free.

If you're the only one making and shipping, you still need to pay yourself. This is how you stay profitable when you scale.

Minutes to prep + ship ONE shipmentprint, sign, package, label

Your hourly ratewhat you'd want to earn

Section 3 — Shipping

The biggest hidden cost.

Shipping is what kills most print clubs. Before you pick a rate below, understand how postage actually works.

⚖ Quick reminder

One stamp = weight of a blank letter. Add anything (print, board, seal) and you've moved up to First-Class Mail.

📬 The 3 main USPS rates

Forever Stamp ($0.73): under 1 oz. Postcards + bare letters only.
First-Class Flat ($1.65): under 13 oz, up to ¾" thick. Most print clubs land here.
Priority Mail (~$8.50): tracked + insured. For premium or fragile.

⚠ Rigid mailers cost extra

USPS sorts most letters by machine. Your envelope has to bend. Adds ~$0.50 surcharge if you include:

Backer board (rigid)
Wax seal (lumpy)
Anything over ¼" thick

Fix: Skip extras for cheapest letter rate, OR upgrade to First-Class Flat ($1.65) which accepts rigid items up to ¾" thick.

🌎 Where are your members?

🇺🇸 You're in the US

Start US-only. Adding Canada doubles your cost per member.

🇨🇦 You're in Canada

US shipping costs 2-3× more. Bake into price OR charge a separate fee.

Pick one country to start. Cross-border is where margins disappear.

Pick your shipping methodthis determines weight class + whether tracking is included

OR override with your actual ratelook up your real rate on PirateShip, Stamps.com, or Canada Post

Replacement buffer (% lost or damaged)typical: 3-5% for untracked, 1% for tracked

Rates as of 2025 from USPS.com and CanadaPost.ca. Verify current rates before launch — postal rates increase ~once a year.

Section 4 — Don't Forget

Fees come off the top.

The numbers above are gross. Before you celebrate, plan for these:

💳 Payment fees

Stripe: 2.9% + $0.30 per charge.

🏛 Platform fees

Patreon, Cratejoy, etc: 3-10%.

📋 Sales tax

May apply by location. Stripe can auto-collect.

↩ Refunds

Budget 1-2%. Chargebacks add $15+.

Rule of thumb: subtract ~5% from net for fees that find you. If margin still holds at 60%+, you're solid.

Your Numbers

What it should cost.

Supplies per shipment$0.00

Labor per shipment$0.00

Shipping (with buffer)$0.00

Total COGS$0.00

Suggested monthly price$0

Gross profit per subscription$0.00

Margin0%

⚠ Your margin is below Stacie's 60% floor. Raise your price, lower your supply cost, or accept that you're paying yourself less than market rate.

Monthly Recurring Revenue (Gross)

25 members

50 members

100 members

250 members

Annual at 50 members: $0

From Stacie's Course

The pricing framework.

The math here follows the Tiny Print Club Framework from your course. Key rules:

60% margin floor — never go below it.
$7-15 sweet spot for monthly tiers.
$3 jumps between tiers.
Founding price stays locked.
Labor counts.