Art licensing has its ups and downs, from the thrill of seeing your work on store shelves to the tough realities of small royalty checks, tricky contracts, and partnerships that don’t always go as planned. This episode of the Art + Audience podcast is a rich conversation with the incredibly talen...
Hey creatives! In this episode, we dive into the mindset shifts and strategies that fueled Carrie Cantwell’s inspiring transition from film to full-time artist. Stacie is joined by Carrie Cantwell, a former film industry graphic designer turned award-winning surface designer, Skillshare top teach...
Hello, art fam! In this episode of the Art + Audience podcast, Stacie pulls back the curtain on the exact productivity rhythm that has helped her grow two thriving creative businesses generating over $5 million a year. Say hello to the STAR Productivity Method—a four-part method that Stacie has l...
Hello, creative friends! In this episode of the Art + Audience podcast, Stacie dives into the heart of one of the most common struggles artists face: how to juggle multiple creative passions without losing focus. Whether you're balancing different income streams or exploring new artistic styles, ...
Probably Less Than You Think
There’s a question I hear all the time from artists:
“How much art do I need before I start?”
It’s usually followed by:
“Should I wait until I finish my portfolio?”
“Do I need a full collection first?”
“Once I have more pieces, then I’ll be ready…”
But here's the tr...
Hi creatives! If you’ve ever felt overwhelmed by marketing or unsure how often you really need to email your audience, this episode of Art + Audience podcast is for you. Stacie is joined by her longtime business partner and sister, Angie Classen, for an honest, encouraging deep dive into one of t...
Hey art fam! If you're craving a dose of real talk, creative encouragement, and wisdom from someone who’s walked the path of turning passion into a sustainable business—this one’s for you.
Today, Stacie sits down with the incredible Emily Jeffords—an abstract impressionist painter whose tranquil...
Picture this: It’s 2009. I’m up late at my kitchen table, surrounded by nearly empty art supplies, zero dollars, and a recession screaming, “Maybe this isn’t the time to start your own creative business.”
I literally wrote about this in my upcoming book The Artist’s Side Hustle— (available for pr...
Don't miss out on my BRAND SPANKING NEW Art For Product Toolkit Made Simple! The price increases tomorrow. CLICK HERE TO PURCHASE THE TOOLKIT and start getting your art on products!
When I started doodling and selling art for Gingiber back in 2009, I had no clue what I was doing.
I was just a mo...
Hey creative friends! Today, we’re diving into one of the hardest – yet most transformational – experiences any artist-entrepreneur can face: when your art business stops growing.
In this honest and heart-filled episode of Art + Audience, Stacie takes us behind the scenes of a launch that didn’t...
How I Lost 151k Subscribers Overnight (And What Happened Next)
Friday morning, I woke up to every creative entrepreneur's worst nightmare:
151,000 subscribers—99% of my entire email list—had vanished overnight.
A rogue third-party app that we were just starting to use had mistakenly w...
Welcome back, art fam! Season 2 of the Art + Audience podcast kicks off with a bang as Stacie sits down with her sister and business partner, Angie Classen, to talk about something all creative entrepreneurs crave—what’s actually working right now in their product-based business, Gingiber. In a t...
What Kind of Art Actually Sells?
Last week, we talked about starting fresh with your art business. (Missed it? Check out Part 1 here.)
Today, let's answer your BIG question:
“Stacie, what art sells best?”
Grab a snack. This one’s fun!
Myth Alert: You Need Trendy Art
Guess what? You do NOT n...
Let’s Play a Game…
You wake up tomorrow and — poof! — your art business is gone.
No followers.
No email list.
No stack of Gingiber tea towels delightfully perfuming homes across the country.
Just you, a blank notebook… and maybe a dusty laptop if you’re lucky.
What do you do next?
The 2025 Rese...
The Question I Hear Every Week: “How Do You Do It All?”
“Stacie, how do you juggle two companies that bring in around five million dollars a year, raise three kids, and still create collections of art and release new products?”
Short answer: I don’t do everything.
Long answer: I follow a system...
Years ago, I got not one but TWO $25,000 checks from a licensing partner. It felt like magic.
It was the kind of income that changes your life.
I remember holding that check in my hands and thinking,
"I’ve made it. I can breathe."
But the following year? Everything changed.
The company was sol...
This past week, I did something for myself—quietly, tenderly, and completely offline.
Our family spent a few slow days in Bentonville, tucked into a little Airbnb that I’ve been working on behind the scenes for months. I never posted a photo. I never shared about it on stories. I just let it be min...
Feeling creatively blocked or out of sync? Sometimes we lose momentum not because we’re doing something wrong—but because we’re not fully aligned with what’s next.
In this post, I’m sharing 5 simple but powerful practices to help you reconnect with your inner compass, release resistance, and invi...
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Want your artwork to feel more connected—but your creative interests are everywhere? You’re not alone.
If your portfolio includes everything from botanicals to bold abstracts, digital art to watercolor, you might wonder:
“How can I possibly make all this look cohesive?”
The good news? You can bui...
